This method is primarily focused on approaches & techniques to online promotion of electronic business models using special tools, including search engine Optimization, online advertisements & new methods of generating visitors to a website. Last decade observed the emergence of search engine marketing as one of the fastest growing industries. Search engine marketing has been categorized as: paid & non-paid. Paid marketing included Pay-per-Click (PPC), Survey Site, Focus Line & Paid Inclusion while non-paid marketing includes natural Search Engine Optimization & Link Popularity. This is still a relatively new market & most of the companies lack in the knowledge or the tools to manage their marketing strategies & maximize the return of their investments (ROI). It can be effectively applied to technical aspects in managing paid & non-paid search engine marketing required in the SOA (Service Oriented Architecture) dimension. In this paper following factors are analysed: online promotion techniques, search engine optimization, on-page optimization, paid & non paid search marketing & factors that affect SEO.

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Components Search Engine Optimization Pay Per Click Page Rank.