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Marketing Tactics Improvement by Looking out the Key Users from Facebook

Published on July 2016 by Bhushan Talekar, Umesh Mohite, Pragati Patil, Pallavi Vartak
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National Conference on Role of Engineers in National Building
Foundation of Computer Science USA
NCRENB2016 - Number 1
July 2016
Authors: Bhushan Talekar, Umesh Mohite, Pragati Patil, Pallavi Vartak
60bbbe57-7e3d-4c4a-831f-b3babb86db8b

Bhushan Talekar, Umesh Mohite, Pragati Patil, Pallavi Vartak . Marketing Tactics Improvement by Looking out the Key Users from Facebook. National Conference on Role of Engineers in National Building. NCRENB2016, 1 (July 2016), 32-36.

@article{
author = { Bhushan Talekar, Umesh Mohite, Pragati Patil, Pallavi Vartak },
title = { Marketing Tactics Improvement by Looking out the Key Users from Facebook },
journal = { National Conference on Role of Engineers in National Building },
issue_date = { July 2016 },
volume = { NCRENB2016 },
number = { 1 },
month = { July },
year = { 2016 },
issn = 0975-8887,
pages = { 32-36 },
numpages = 5,
url = { /proceedings/ncrenb2016/number1/25556-4035/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Proceeding Article
%1 National Conference on Role of Engineers in National Building
%A Bhushan Talekar
%A Umesh Mohite
%A Pragati Patil
%A Pallavi Vartak
%T Marketing Tactics Improvement by Looking out the Key Users from Facebook
%J National Conference on Role of Engineers in National Building
%@ 0975-8887
%V NCRENB2016
%N 1
%P 32-36
%D 2016
%I International Journal of Computer Applications
Abstract

Talking about running a lasting business, a social media presence is critical. Understanding the interest of all users & based on it, publishing the required information as per their tastes is an important factor, when it comes to establishing a social media presence that makes an impact. For advertising campaig, discovering the appropriate target markets and audience is an important stage in the market research.

References
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  2. Assaad, Waad; Jorge Marx Gomez. Social Network in marketing (Social Media Marketing) Opportunities and Risks 2 (1). Retrieved 7 February 2013.
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  6. Facebook Graph Api details : http://developers.facebook.com/docs/reference/api/
  7. http://zesty.ca/facebook/
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  9. “Overview of Stemming Algorithms” Ilia Smirnov http://the-smirnovs.org/info/stemming.pdf
  10. Anjali Ganesh Jivani et al, Int. J. Comp. Tech. Appl., Vol2 (6), 1930-1938 – “A Comparative Study of Stemming Algorithms “.
  11. Mitchell D’silva, Deepali Vora / International Journal ofEngineering Research and Applications (IJERA) ISSN:2248-9622 www.ijera.com Vol. 3, Issue 1, January - February 2013, pp.1267-1275 – “Comparative Study of Data Mining Techniques”
  12. Sumit Goswami and Mayank Singh Shishodia/International Journal of Data Mining & KnowledgeManagement Process (IJDKP) ISSN : 2230 -9608[Online] ; 2231 - 007X [Print] – “A Fuzzy Based Approach To Text Mining And Document Clustering”
  13. Soumi Ghosh, Sanjay Dubey , “Comparative Analysis of K-Means and Fuzzy C-MeansAlgorithms”,((IJACSA) International Journal of Advanced Computer Science and Applications,Vol. 4, No.4, 2013
  14. Karuna C.Gull,Akshata Angadi,Seema C.G,Suvarna G.Kanakaraddi, “A clustering technique to rise up the marketing tactics by looking out thekey users” 2014IEEE International Advance ComputingConference(IACC)
Index Terms

Computer Science
Information Sciences

Keywords

Clustering FCM K means Facebook Graph API