With the market competition aggravating, it becomes necessary for market players to adopt a business model which can adopt dynamic business changes. Any enterprise has the possibility to win in the competition only when it forms the strategic alliance with the upstream and downstream enterprise. This paper articulates a way of using unified modelling language (UML) to develop business value chain activities for any enterprise to develop dynamic, adhoc and agile business model. The results show that the UML is useful in the development of information systems and is independent of any programming language.

1. Fullerton M, Fernandez E. B ,Analysis Pattern for Customer relationship Management(CRM)
2. Kumaran S, Bishop P, Chao T, Dhoolia P, Jain P, Jaluka R, Ludwig H. , Moyer A, Nigam A, Using a Model Driven Transformational Approach and Service Oriented Architecture for Service Delivery Management, IBM Systems Journal Vol 46, No. 3 ,2007 pp513-519
3. Agrawal, N; Smith, S and Tsay, A. "Multi-Vendor Sourcing in a Retail Supply Chain," Production & Operations Management, 2002, 11(2):pp 157-182
4. J. Rumbaugh, I. Jacobson and G. Booch. The Unified Modeling Language Reference Manual (2nd edition), Addison-Wesley, Reading, MA ,2005:89-100
5. Haibo ZHO A unified Modeling Language for Describing Supply Chain Mangement in Retail Sector, China
6. Kopczak, L and Johnson, M. "The Supply-Chain Management Effect," MIT Sloan Management Review, 2003, 44(3):pp 27-34
7. Angulo, A; Nachtmann, H and Waller, M (2004). "Supply Chain Information Sharing in a Vendor Managed Inventory Partnership," Journal of Business Logistics, 25(1):101
8. E. B. Fernandez, M. M. Larrondo-Petrie, T. Sorgente, and M. VanHilst, "A methodology to develop secure systems using patterns", Chapter 5 in "Integrating security and software engineering:Advances and future vision", H. Mouratidis and P. Giorgini (Eds. ), IDEA Press, 2006, 107-126.
9. M. Fowler, Analysis Patterns-Reusable Object Models, Addison-Wesley, 1997
10. X. Yuan and E. B. Fernandez, "An analysis pattern for course management", Procs. Of EuroPLoP'03, 899-907.
11. Chong K. C. "A Middleware Integrating ERP, CRM, and SCM Systems using Service Oriented Architecture", May 2011
12. Ashish Seth, H Agarwal, A. R. Singla " Integrating SOA and Cloud Computing for SME Business Objective", WSEAS Transactions on Computers, USA, Issue 3, Volume 11, March 2012
13. Ashish Seth. Aggarwal H. , Singla A, "Designing a SOA Based Model", ACM SIGSOFT Software Engineering Notes, Volume 36 Number 5, September 2011 pp 1-7

Unified Modeling Language (uml) Customer Relationship Management (crm) Business Value Chain Service Oriented Architecture (soa)