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Reseach Article

Multi-Dimensional Trust Evaluation from Mining of E-Commerce Feedback Comments

Published on June 2016 by Priyanka Kumbhar, Manjushri Mahajan
National Conference on Advances in Computing, Communication and Networking
Foundation of Computer Science USA
ACCNET2016 - Number 7
June 2016
Authors: Priyanka Kumbhar, Manjushri Mahajan
8d98ab14-c5c4-40de-9f35-93a69913c8f9

Priyanka Kumbhar, Manjushri Mahajan . Multi-Dimensional Trust Evaluation from Mining of E-Commerce Feedback Comments. National Conference on Advances in Computing, Communication and Networking. ACCNET2016, 7 (June 2016), 15-18.

@article{
author = { Priyanka Kumbhar, Manjushri Mahajan },
title = { Multi-Dimensional Trust Evaluation from Mining of E-Commerce Feedback Comments },
journal = { National Conference on Advances in Computing, Communication and Networking },
issue_date = { June 2016 },
volume = { ACCNET2016 },
number = { 7 },
month = { June },
year = { 2016 },
issn = 0975-8887,
pages = { 15-18 },
numpages = 4,
url = { /proceedings/accnet2016/number7/25013-2312/ },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Proceeding Article
%1 National Conference on Advances in Computing, Communication and Networking
%A Priyanka Kumbhar
%A Manjushri Mahajan
%T Multi-Dimensional Trust Evaluation from Mining of E-Commerce Feedback Comments
%J National Conference on Advances in Computing, Communication and Networking
%@ 0975-8887
%V ACCNET2016
%N 7
%P 15-18
%D 2016
%I International Journal of Computer Applications
Abstract

Generally Electronic commerce or E-commerce applications such as EBay and Amazon use reputation reporting system for trust evaluation where they gather overall feedback ratings from the sellers to compute the reputation score for a seller. The main issue raised with the reputation conduct system is "all good reputation" problem where most of feedback ratings are positive leading to high reputation scores for all sellers. In this case it is difficult for buyers to select the best or accurate seller that he/she can buy from. So in order to overcome this issue we propose an approach called the Comm Trust which evaluates the multidimensional trust for seller by analyzing buyer's opinions on free text feedback comments. The main idea behind reputation analyzer is an algorithm CommTrust algorithm which is a topic modeling technique proposed for mining the online feedback comments by grouping aspect expressions into dimensions and compute dimension ratings for a seller.

References
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Index Terms

Computer Science
Information Sciences

Keywords

Nlp Topic Modeling social Network Recommendation System Similarity Graph etc.