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The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions

by Amal M. Almana, Abdulrahman A. Mirza
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 82 - Number 9
Year of Publication: 2013
Authors: Amal M. Almana, Abdulrahman A. Mirza
10.5120/14145-2286

Amal M. Almana, Abdulrahman A. Mirza . The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions. International Journal of Computer Applications. 82, 9 ( November 2013), 23-31. DOI=10.5120/14145-2286

@article{ 10.5120/14145-2286,
author = { Amal M. Almana, Abdulrahman A. Mirza },
title = { The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions },
journal = { International Journal of Computer Applications },
issue_date = { November 2013 },
volume = { 82 },
number = { 9 },
month = { November },
year = { 2013 },
issn = { 0975-8887 },
pages = { 23-31 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume82/number9/14145-2286/ },
doi = { 10.5120/14145-2286 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:57:18.876811+05:30
%A Amal M. Almana
%A Abdulrahman A. Mirza
%T The Impact of Electronic Word of Mouth on Consumers’ Purchasing Decisions
%J International Journal of Computer Applications
%@ 0975-8887
%V 82
%N 9
%P 23-31
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The substantial growth in online social networks has vastly expanded the potential impact of electronic word of mouth (eWOM) on consumer purchasing decisions. A critical literature review exposed that there is limited research on the impact of online consumer reviews on online purchasing decisions of Saudi Arabian consumers. This research reports on results of a study on the effects of online reviews on Saudi citizens' online purchasing decisions. The results show that Saudi Internet shoppers are very much influenced by eWOM, and that a larger percentage of them are dependent on such online forums when making decisions to purchase products through the Internet.

References
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Index Terms

Computer Science
Information Sciences

Keywords

Electronic word of mouth eWOM online WOM online consumer reviews Saudi Arabia.

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