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A New Technique for Ranking Web Pages and Adwords

by K. P. Shyam, Sharath Jagannathan, Maheswari Rajavel
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 82 - Number 12
Year of Publication: 2013
Authors: K. P. Shyam, Sharath Jagannathan, Maheswari Rajavel
10.5120/14171-2378

K. P. Shyam, Sharath Jagannathan, Maheswari Rajavel . A New Technique for Ranking Web Pages and Adwords. International Journal of Computer Applications. 82, 12 ( November 2013), 32-36. DOI=10.5120/14171-2378

@article{ 10.5120/14171-2378,
author = { K. P. Shyam, Sharath Jagannathan, Maheswari Rajavel },
title = { A New Technique for Ranking Web Pages and Adwords },
journal = { International Journal of Computer Applications },
issue_date = { November 2013 },
volume = { 82 },
number = { 12 },
month = { November },
year = { 2013 },
issn = { 0975-8887 },
pages = { 32-36 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume82/number12/14171-2378/ },
doi = { 10.5120/14171-2378 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:57:35.856890+05:30
%A K. P. Shyam
%A Sharath Jagannathan
%A Maheswari Rajavel
%T A New Technique for Ranking Web Pages and Adwords
%J International Journal of Computer Applications
%@ 0975-8887
%V 82
%N 12
%P 32-36
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Web mining is an active research area which mainly deals with the application on data mining techniques on the data that is provided by the internet, the World Wide Web(WWW). The Information provided by the internet could be in either webpages, links structure of WWW or Web server logs. Web content mining, Web usage mining and Web structure mining are the three categories by which web mining is classified. This paper proposes a technique by which the search results can be refined in such a way that the results provided to the user are unique and the best suited result. This is achieved by using a new technique known as the Semantic Rank (SR) algorithm. The SR algorithm ranks the webpages in a more efficient way than the PageRank algorithm used by Google.

References
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Index Terms

Computer Science
Information Sciences

Keywords

Web Mining Page rank Search engine Semantic rank.

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