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Target Advertisement based on Cohesive Structure in a Social Network
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 77 - Number 2 |
| Year of Publication: 2013 |
| Authors: Umasankar Das, Girija Prasad Mohapatra, Kunal Shrivastava |
10.5120/13363-0957
|
Umasankar Das, Girija Prasad Mohapatra, Kunal Shrivastava . Target Advertisement based on Cohesive Structure in a Social Network. International Journal of Computer Applications. 77, 2 ( September 2013), 1-6. DOI=10.5120/13363-0957
Abstract
In this paper, we propose a model that utilizes the concept of social networking for target advertising of various products. This approach examines the cohesive subgraph structure within a network and model a recommendation system for target advertising. We test the proposed model using synthetic data and our model can help the advertising company to advertise the products at those nodes only, where the user have the interest in that product. This will effectively reduce the advertisement cost.
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