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Do Aesthetics Matter in Long-Established Trusth

by Zahid Hasan, Rathindra Chandra Gope, Mohammed Nasir Uddin
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 77 - Number 13
Year of Publication: 2013
Authors: Zahid Hasan, Rathindra Chandra Gope, Mohammed Nasir Uddin
10.5120/13546-1339

Zahid Hasan, Rathindra Chandra Gope, Mohammed Nasir Uddin . Do Aesthetics Matter in Long-Established Trusth. International Journal of Computer Applications. 77, 13 ( September 2013), 31-36. DOI=10.5120/13546-1339

@article{ 10.5120/13546-1339,
author = { Zahid Hasan, Rathindra Chandra Gope, Mohammed Nasir Uddin },
title = { Do Aesthetics Matter in Long-Established Trusth },
journal = { International Journal of Computer Applications },
issue_date = { September 2013 },
volume = { 77 },
number = { 13 },
month = { September },
year = { 2013 },
issn = { 0975-8887 },
pages = { 31-36 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume77/number13/13546-1339/ },
doi = { 10.5120/13546-1339 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:50:11.670762+05:30
%A Zahid Hasan
%A Rathindra Chandra Gope
%A Mohammed Nasir Uddin
%T Do Aesthetics Matter in Long-Established Trusth
%J International Journal of Computer Applications
%@ 0975-8887
%V 77
%N 13
%P 31-36
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Recently trust has gained momentum in user experience (UX) research due to the rapid development of e-commerce services, privacy and security issues. It is widely considered that the perception of trust is not only influenced by the website attributes (i. e. , usability, functionality), but also by other human factors such as aesthetics. However, it is not clear that which factors of aesthetics influence what dimensions of trust while considering aesthetics and trust as multidimensional constructs. In this paper, insights from an experiment conducted with 30 participants on an e-commerce website was presented. Participants' responses on trust, aesthetics and perceived usability and user satisfaction were collected during the experiment.

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Index Terms

Computer Science
Information Sciences

Keywords

Trust User Experience Aesthetics Usability User satisfaction.

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