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Customer Relationship Management using Adaptive Resonance Theory

by Manjari Anand, Zubair Khan, Ravi S. Shukla
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 76 - Number 6
Year of Publication: 2013
Authors: Manjari Anand, Zubair Khan, Ravi S. Shukla
10.5120/13254-0731

Manjari Anand, Zubair Khan, Ravi S. Shukla . Customer Relationship Management using Adaptive Resonance Theory. International Journal of Computer Applications. 76, 6 ( August 2013), 43-47. DOI=10.5120/13254-0731

@article{ 10.5120/13254-0731,
author = { Manjari Anand, Zubair Khan, Ravi S. Shukla },
title = { Customer Relationship Management using Adaptive Resonance Theory },
journal = { International Journal of Computer Applications },
issue_date = { August 2013 },
volume = { 76 },
number = { 6 },
month = { August },
year = { 2013 },
issn = { 0975-8887 },
pages = { 43-47 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume76/number6/13254-0731/ },
doi = { 10.5120/13254-0731 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:45:13.931414+05:30
%A Manjari Anand
%A Zubair Khan
%A Ravi S. Shukla
%T Customer Relationship Management using Adaptive Resonance Theory
%J International Journal of Computer Applications
%@ 0975-8887
%V 76
%N 6
%P 43-47
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

CRM is a kind of implemented model for managing a company's interactions with their customers. CRM involves the customer classification to understand the behavior of the customer. There is a vital role of the data mining techniques for the classification. This paper presents the concept of one of the data mining technique ART for the customer classification for CRM.

References
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Index Terms

Computer Science
Information Sciences

Keywords

Adaptive Resonance Theory (ART) Customer Relationship Management (CRM)

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