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Web Analytics: Increasing Website's Usability and Conversion Rate

by Bhavna Beri, Parminder Singh
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 72 - Number 6
Year of Publication: 2013
Authors: Bhavna Beri, Parminder Singh
10.5120/12501-8420

Bhavna Beri, Parminder Singh . Web Analytics: Increasing Website's Usability and Conversion Rate. International Journal of Computer Applications. 72, 6 ( June 2013), 35-38. DOI=10.5120/12501-8420

@article{ 10.5120/12501-8420,
author = { Bhavna Beri, Parminder Singh },
title = { Web Analytics: Increasing Website's Usability and Conversion Rate },
journal = { International Journal of Computer Applications },
issue_date = { June 2013 },
volume = { 72 },
number = { 6 },
month = { June },
year = { 2013 },
issn = { 0975-8887 },
pages = { 35-38 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume72/number6/12501-8420/ },
doi = { 10.5120/12501-8420 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:37:46.519026+05:30
%A Bhavna Beri
%A Parminder Singh
%T Web Analytics: Increasing Website's Usability and Conversion Rate
%J International Journal of Computer Applications
%@ 0975-8887
%V 72
%N 6
%P 35-38
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Today, the web users surf many different websites regularly in the course of their daily lives. The usability and conversion rate of a website reflect the kind of experience the web users have on the website. The success of a website rides on the usability and conversion rate of the website. The higher the usability and conversion rate of the website, the better the website is functioning. Web analytics consists of a series of metrics and techniques which are used by webmasters to gauge their website's usability and conversion rate. This paper aims at further exploring the contribution of web analytics to increase the website's usability and conversion rate. This can be used by organizations to increase the usability, conversion rate and SEO ranking of their websites and make the websites to sell rather than to simply exist.

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Index Terms

Computer Science
Information Sciences

Keywords

World Wide Web communication capacity usability conversion rate SEO Web Analytics Page Views Time on Site Internal Searches New Visitors Return Visitors

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