CFP last date
20 January 2025
Call for Paper
February Edition
IJCA solicits high quality original research papers for the upcoming February edition of the journal. The last date of research paper submission is 20 January 2025

Submit your paper
Know more
The week's pick
Responsive image
SFLA-Based Line Balancing and Task Optimization in Master-Slave Controlled Hanger Transportation Systems for Garment Production

Duc Hoang Nguyen
Random Articles
Reseach Article

Consumer Trust Model in Online Transaction

by Alese B. K, Dada O. M, Ayeni O. A
journal cover thumbnail

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 72 - Number 17
Year of Publication: 2013
Authors: Alese B. K, Dada O. M, Ayeni O. A
10.5120/12631-9111

Alese B. K, Dada O. M, Ayeni O. A . Consumer Trust Model in Online Transaction. International Journal of Computer Applications. 72, 17 ( June 2013), 1-5. DOI=10.5120/12631-9111

@article{ 10.5120/12631-9111,
author = { Alese B. K, Dada O. M, Ayeni O. A },
title = { Consumer Trust Model in Online Transaction },
journal = { International Journal of Computer Applications },
issue_date = { June 2013 },
volume = { 72 },
number = { 17 },
month = { June },
year = { 2013 },
issn = { 0975-8887 },
pages = { 1-5 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume72/number17/12631-9111/ },
doi = { 10.5120/12631-9111 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:38:08.985865+05:30
%A Alese B. K
%A Dada O. M
%A Ayeni O. A
%T Consumer Trust Model in Online Transaction
%J International Journal of Computer Applications
%@ 0975-8887
%V 72
%N 17
%P 1-5
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The problem of online trading is lack of trust. Usually it results into difficulty in online transaction between buyer and seller. Trust is defined as willingness of a person to be vulnerable in a circumstance that he/she cannot control with the positive expectation that the trustee will not take undue advantage of the trustor. This definition was used to model trust for the online transaction environment bearing in mind the contribution of institutional-based trust, trustor- trustee experiences and other factors like ease of use of websites and detailed description of products and service provided by the e-merchant. Online trust was quantified mathematically by combining both conception and operational construct into one equation. A numerical analysis algorithm called Gauss-Sidel was used to evaluate the online trust value at every attempt at using online transaction. This helps online consumers to make decisions as to whether to transact online or not. The result of this research work was able to provide a platform for quantifying trust in an online transaction.

References
  1. Ally, M. , and Toleman, M. (2005). A framework for assessing payment security mechanisms and security information on e-commerce web sites. Paper presented at the 9th Pacific Asia Conference on Information Systems (PACIS), Bangkok, Thailand.
  2. Ball, Ball D. , Coelho, P. S. , and Machas, A. (2004). "The Role of Communication and Trust in Explaining Customer Loyalty," European Journal of Marketing (38:9/10) 1272-1293. Inter-cultural Relationships," Journal of International Business Studies (31:2) 303-324.
  3. Bar Barghh, M. , Janssen, W. , and Smit, A. (2002). Trust and Security in e-businessTransactions. http://scholar. google. com/url?sa=Uandq=https://doc. telin. nl/dscgi/ds. py/Get/File-22996/TIpaperWWW2002final_1. pdf Retrieved 21 October, 2006.
  4. Bon Bonaatti, P. and Olmedilla, D. (2005). Driving and monitoring provisional trust negotiation with metapolicies. In POLICY '05: Proceedings of the Sixth IEEE International Workshop on Policies for Distributed Systems and Networks (POLICY'05), pages 14–23, Washington, DC, USA. IEEE Computer Society.
  5. Don Doney, P. M. , Cannon, J. P. , and Mullen, M. R. (1998). "Understanding the Influence of National Culture on the Development of Trust " Academy of Management Journal (23:3) 601-620.
  6. Gefe Gefen, D. (2002). Reflections on the dimensions of trust and trustworthiness among online consumers. SIGMIS Database, 33(3):38–53.
  7. Gefen, D. , Karahanna, E. and Straub, D. (2003). ?Trust and TAM in On-line Shopping: An integrated model', MIS Quarterly, 27(1): 51-90.
  8. Gefen, D. , and Heart, T(2006). On the need to include national culture as a central issue in e-commerce trust beliefs. Journal of Global Information Systems, 14, 4 1–30.
  9. Gefen, D. , Benbasat, I. , and Pavlou, P. (2008). Systems (24:4) 275-286.
  10. Griffith, D. A. , Hu, M. Y. , and Ryans, J. K. J. (2000). "ProcessStandardization across Intra- and Inter-cultural Relationships," Journal of International Business / Studies (31:2)303-324.
  11. Hoffman, D. L. , Novak, T. P. , and Peralta, M. (1999) Building Consumer Trust Online,"Communication of the ACM (42:4) 80-85.
  12. Jarvenpaa, S. , and Tractinsky, N. (1999). "Consumer Trust in an Internet Store: A Cross-Cultural Validation," Journal of Computer Mediated Communication (5:2), 37-250.
  13. Jin, B. , Park, J. Y. , and Kim, J. (2008). "Cross-Cultural Examination of the Relationships among Firm Reputation, E-Satisfaction, E-Trust, and E-Loyalty," InternationalMarketing Review (25:3) 324-337.
  14. Kim, D. , and Benbasat, I. (2003) Trust-related arguments in internet stores: A framework for evaluation. Journal of Electronic Commerce Research, 4(2), 49-64.
  15. Kumar, N. , Scheer, L. K. , and Steenkamp, J. -B. E. M. ( 1995). "The Effects of PerceivedInterdependence on Dealers Attitudes," Journal of Marketing Research (17), 348-356.
  16. Lim, K. H. , Sia, C. L. , Lee, M. K. O. , and Benbasat, I. (2006). "Do I Trust You Online, and If So, Will I buy? An Empirical Study of Two Trust-Building Strategies," Journal of Management Information Systems (23:2) 233-266.
  17. Mayer, R. C. , J. H. Davis, and F. D. Schoorman (1995). "An Integrative Model of Organizational Trust," The Academy of Management Review, Vol. 20, No. 3:709-734.
  18. McKnight, D. H. , and Chervany, N. L. (2002). "What Trust Means in E-commerce Customer Relationships: An Interdisciplinary Conceptual Typology," International Journalof Electronic Commerce (6:2) 35-53.
  19. Ratnasingham, P. (1998). "The Importance of Trust in Electronic Commerce," Internet Research (8:1) 313-321.
  20. Seigneur, J. -M. and Jensen, C. D. (2004). Trust enhanced ubiquitous payment without too much privacy loss. In SAC '04: Proceedings of the 2004 ACM symposium on Appliedcomputing, pages 1593–1599, New York, NY, USA. ACM Press.
  21. Sorrentino, R. M. , Holmes, J. G. , Hanna, S. E. , and Sharp, A. (1995). "Uncertainty Orientation and Trust in Close Relationships: Individual Differences in Cognitive Styles," Journal of Personality and Social Psychology (68:2) 314- 327
  22. Suh, B. and Han, I. (2003). The impact of customer trust and perception of security control on the acceptance of electronic commerce. International Journal of Electronic Commerce, 7(3), 135
  23. Tang, F. F. , Thom, M. G. , Wang, L. T. , Tan, J. C. , Chow, W. Y. and Tang, X. (2003). Using Insurance to Create Trust on the Internet, Communication of the ACM, 46(12),337-344.
  24. UrbaUrban, G. L. , Sultan, F. , and Qualls, W. (2000). "Placing Trust at the Center of Your InternetStrategy," Sloan Management Review (42:1) 39-48.
  25. Winsborough, W. H. , Seamons, K. E. , and Jones, V. E. (2000). Automated trust negotiation. In Proceedings of the DARPA Information Survivability Conference and Exposition,pages 88–102. IEEE Press.
  26. Winslett, M. , Yu, T. , Seamons, K. E. , Hess, A. , Jacobson, J. , Jarvis, R. , Smith, B. , and Yu,L. (2002). Negotiating trust on the web. IEEE Internet Computing, 6(6):30–37.
  27. Winslett, M. , Yu, T. , Seamons, K. E. , Hess, A. , Jacobson, J. , Jarvis, R. , Smith, B. , and Yu,L. (2003). Negotiating trust on the web. IEEE Internet Computing, 6(6):30–37.
  28. Yousafzai, S. Y. , Pallister, J. G. , and Foxall, G. R. (2005). Strategies for Building and Communicating Trust in Electronic Banking: A Field Experiment. Psychology and Marketing,22(2), 181–201.
Index Terms

Computer Science
Information Sciences

Keywords

Trust reputation intended expected and actual behaviours

Powered by PhDFocusTM