International Journal of Computer Applications |
Foundation of Computer Science (FCS), NY, USA |
Volume 69 - Number 11 |
Year of Publication: 2013 |
Authors: Isadora Nugroho, Danny Manongga, Wiranto H. Utomo |
10.5120/11883-7900 |
Isadora Nugroho, Danny Manongga, Wiranto H. Utomo . ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company. International Journal of Computer Applications. 69, 11 ( May 2013), 1-7. DOI=10.5120/11883-7900
The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software. The result of this research is Responsiveness attribute and its indicator quick service to the customer is the main factor which is influence the customer loyalty.