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ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company

by Isadora Nugroho, Danny Manongga, Wiranto H. Utomo
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 69 - Number 11
Year of Publication: 2013
Authors: Isadora Nugroho, Danny Manongga, Wiranto H. Utomo
10.5120/11883-7900

Isadora Nugroho, Danny Manongga, Wiranto H. Utomo . ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company. International Journal of Computer Applications. 69, 11 ( May 2013), 1-7. DOI=10.5120/11883-7900

@article{ 10.5120/11883-7900,
author = { Isadora Nugroho, Danny Manongga, Wiranto H. Utomo },
title = { ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company },
journal = { International Journal of Computer Applications },
issue_date = { May 2013 },
volume = { 69 },
number = { 11 },
month = { May },
year = { 2013 },
issn = { 0975-8887 },
pages = { 1-7 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume69/number11/11883-7900/ },
doi = { 10.5120/11883-7900 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:29:56.833726+05:30
%A Isadora Nugroho
%A Danny Manongga
%A Wiranto H. Utomo
%T ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company
%J International Journal of Computer Applications
%@ 0975-8887
%V 69
%N 11
%P 1-7
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software. The result of this research is Responsiveness attribute and its indicator quick service to the customer is the main factor which is influence the customer loyalty.

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Index Terms

Computer Science
Information Sciences

Keywords

Decision Tree Algorithm ID3 Service Quality Customer Loyalty

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