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Reseach Article

ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company

by Isadora Nugroho, Danny Manongga, Wiranto H. Utomo
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 69 - Number 11
Year of Publication: 2013
Authors: Isadora Nugroho, Danny Manongga, Wiranto H. Utomo
10.5120/11883-7900

Isadora Nugroho, Danny Manongga, Wiranto H. Utomo . ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company. International Journal of Computer Applications. 69, 11 ( May 2013), 1-7. DOI=10.5120/11883-7900

@article{ 10.5120/11883-7900,
author = { Isadora Nugroho, Danny Manongga, Wiranto H. Utomo },
title = { ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company },
journal = { International Journal of Computer Applications },
issue_date = { May 2013 },
volume = { 69 },
number = { 11 },
month = { May },
year = { 2013 },
issn = { 0975-8887 },
pages = { 1-7 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume69/number11/11883-7900/ },
doi = { 10.5120/11883-7900 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T21:29:56.833726+05:30
%A Isadora Nugroho
%A Danny Manongga
%A Wiranto H. Utomo
%T ID3 Algorithm to Identify Customer Loyalty Factor at Semarang Ceramics Company
%J International Journal of Computer Applications
%@ 0975-8887
%V 69
%N 11
%P 1-7
%D 2013
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The aim of this research is to identify the customer loyalty at a Semarang ceramics company. The research process uses ID 3 algorithm and 5 SERVQUAL attributes, reliability, assurance, tangible, empathy, and responsiveness. Questioner data is the main data, which is analyzed by WEKA 3. 7. 7 software. The result of this research is Responsiveness attribute and its indicator quick service to the customer is the main factor which is influence the customer loyalty.

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Index Terms

Computer Science
Information Sciences

Keywords

Decision Tree Algorithm ID3 Service Quality Customer Loyalty