International Journal of Computer Applications |
Foundation of Computer Science (FCS), NY, USA |
Volume 68 - Number 21 |
Year of Publication: 2013 |
Authors: Dhwaneel Trivedi, Suraj Singh, Rashmi Thakur |
10.5120/11704-7311 |
Dhwaneel Trivedi, Suraj Singh, Rashmi Thakur . Enhancement of Marketing Strategies using Weighted Association Rule Mining. International Journal of Computer Applications. 68, 21 ( April 2013), 28-33. DOI=10.5120/11704-7311
This paper symbolizes our aim to promote Business organizations to take marketing decisions based on mining large databases of Transactions. Frequent item sets and Strong Association Rules are formed without need of supplying minimum support and minimum confidence. We have proposed and implemented an algorithm that scans Database only once and modifies Apriori algorithm and produces better results.