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Personality Trait Generation using Web Search Query Log
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 46 - Number 10 |
| Year of Publication: 2012 |
| Authors: Deeshen Shah, Shreya Bastikar, Dhruven Vora, Bhagyashree Deokar |
10.5120/6949-9468
|
Deeshen Shah, Shreya Bastikar, Dhruven Vora, Bhagyashree Deokar . Personality Trait Generation using Web Search Query Log. International Journal of Computer Applications. 46, 10 ( May 2012), 51-57. DOI=10.5120/6949-9468
Abstract
The involvement of Internet technology into the day-to-day life of every individual is very much evident from the fact that the number of users accessing World Wide Web's massive source of information has been increasing exponentially. Access to such enormous amount of information is prominently facilitated with the help of Search queries which define the user's way of querying the massive source of information. Our paper aims at finding the personality traits of the user by analyzing his/her pattern of web access via search queries stored in web search query logs. User's pattern of access present in the web search query log contains user's trend of accessing information (majorly search queries) and his order and preferences of navigating through the Web. In our system, we use this information to create a user profile, which will then be refined and processed using Probabilistic approach whose results will infer the personality traits of the user. Each of these traits comprises of a set of categories that are assigned to the user based on the analysis and processing of count of these categories, associated with the user's search query log.
References
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