The week's pick
Reseach Article
Neural Networks in ERP and CRM
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 39 - Number 1 |
| Year of Publication: 2012 |
| Authors: Mary. A. S., P. Ranjit Jeba Thangaiah |
10.5120/4781-6980
|
Mary. A. S., P. Ranjit Jeba Thangaiah . Neural Networks in ERP and CRM. International Journal of Computer Applications. 39, 1 ( February 2012), 1-3. DOI=10.5120/4781-6980
Abstract
Enterprise Resource Planning (ERP) is a very popular term nowadays which integrates all the major functions like Finance, Controlling, Production, Selling and Distribution, Personnel, Quality Control, Material management of the concern. ERP is applicable both in big and medium size industries. CRM mainly concentrates to satisfy the consumers at a maximum level. Data mining is a computer technique which helps to coordinate these two parts through the way of applying best algorithm and deriving the results. This research paper uses neural networks for obtaining customer value as well as product value for a specific customer or product. Then these customer or product values are to be combined into clusters by using K-Mean algorithm. The testing results prove that this method gives more accuracy than Naïve Bayes and Decision tree J-48 classification techniques. Experimental results show a satisfactory performance. The results obtained from this research work helps the organization to find out a most suitable marketing strategy in the near future.
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