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Cultural Analysis of Indian Websites

by Prof. R.B Kulkarni, Pooja R. Rajeshwarkar, Dr. S.K Dixit
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 38 - Number 8
Year of Publication: 2012
Authors: Prof. R.B Kulkarni, Pooja R. Rajeshwarkar, Dr. S.K Dixit
10.5120/4707-6870

Prof. R.B Kulkarni, Pooja R. Rajeshwarkar, Dr. S.K Dixit . Cultural Analysis of Indian Websites. International Journal of Computer Applications. 38, 8 ( January 2012), 15-21. DOI=10.5120/4707-6870

@article{ 10.5120/4707-6870,
author = { Prof. R.B Kulkarni, Pooja R. Rajeshwarkar, Dr. S.K Dixit },
title = { Cultural Analysis of Indian Websites },
journal = { International Journal of Computer Applications },
issue_date = { January 2012 },
volume = { 38 },
number = { 8 },
month = { January },
year = { 2012 },
issn = { 0975-8887 },
pages = { 15-21 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume38/number8/4707-6870/ },
doi = { 10.5120/4707-6870 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T20:24:20.040808+05:30
%A Prof. R.B Kulkarni
%A Pooja R. Rajeshwarkar
%A Dr. S.K Dixit
%T Cultural Analysis of Indian Websites
%J International Journal of Computer Applications
%@ 0975-8887
%V 38
%N 8
%P 15-21
%D 2012
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Existence of Culture on the Web has been investigated already by many researchers to determine how different cultures represent themselves on it, and how culture affects website design and usability. Mostly these investigations are concerned to Western culture. It is also necessary to divert the attention towards non Western culture. This paper therefore presents the analysis of Indian cultural factors on Indian websites. It analyzes the presence of different Indian cultural aspects in the Indian websites. Analysis procedure depends on manual comparison and knowledge of the Indian culture. This paper proposes addition of a new dimension to the Hofstede’s 5 dimension model called Integration that is mainly seen in the Indian culture.

References
  1. Chen, A., Mashhadi, A., Ang, D., & Harkrider, N. (1999). Cultural issues in the design of technology-enhanced learning systems. British Journal of Educational Technology, 30 (3), 217-230.
  2. Henderson, L. (1996). Instructional design of interactive multimedia: A cultural critique. Educational Technology Research and Development, 44 (4), 85-104. (ERIC Document Reproduction Service EJ362295).
  3. http://www.geert-hofstede.com/index.shtml (reference for the figures 2 & 3 and tables 1 &2)
  4. The Impact of Target Culture on Design by Anitha Kasturi Rangan Rochester Institute of Technology
  5. Analyzing Cultural Sensitivity of Websites A Normative Framework by Nitish Singh
  6. Multilingual Website Usability: Cultural context by Mathew Hiller
  7. The Impact of Culture on Web Design and Ecommerce Effectiveness in Chinese Online Consumers: An Online Survey of Five New Zealand Websites by Florian Stroehle
  8. Cultural Variability in Web Content: A Comparative Analysis of American and Turkish Websites by Gaye Karaçay Ayd?n, Elif Akben-Selçuk and Asl? Elif Ayd?n-Alt?noklar
  9. http://trak.in/tags/business/2011/08/23/india-online-internet-users-survey-report-2011/ (figure 1)
  10. http://www.techno-pulse.com/2011/01/what-irctc-learn-redbus-cloud-iaas.html
Index Terms

Computer Science
Information Sciences

Keywords

Indian culture culture Indian websites Hofsted’s cultural factors

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