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Reseach Article

A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services

by Anuj Sharma, Dr. Prabin Kumar Panigrahi
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 27 - Number 11
Year of Publication: 2011
Authors: Anuj Sharma, Dr. Prabin Kumar Panigrahi
10.5120/3344-4605

Anuj Sharma, Dr. Prabin Kumar Panigrahi . A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services. International Journal of Computer Applications. 27, 11 ( August 2011), 26-31. DOI=10.5120/3344-4605

@article{ 10.5120/3344-4605,
author = { Anuj Sharma, Dr. Prabin Kumar Panigrahi },
title = { A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services },
journal = { International Journal of Computer Applications },
issue_date = { August 2011 },
volume = { 27 },
number = { 11 },
month = { August },
year = { 2011 },
issn = { 0975-8887 },
pages = { 26-31 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume27/number11/3344-4605/ },
doi = { 10.5120/3344-4605 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T20:13:30.029542+05:30
%A Anuj Sharma
%A Dr. Prabin Kumar Panigrahi
%T A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services
%J International Journal of Computer Applications
%@ 0975-8887
%V 27
%N 11
%P 26-31
%D 2011
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Marketing literature states that it is more costly to engage a new customer than to retain an existing loyal customer. Churn prediction models are developed by academics and practitioners to effectively manage and control customer churn in order to retain existing customers. As churn management is an important activity for companies to retain loyal customers, the ability to correctly predict customer churn is necessary. As the cellular network services market becoming more competitive, customer churn management has become a crucial task for mobile communication operators. This paper proposes a neural network (NN) based approach to predict customer churn in subscription of cellular wireless services. The results of experiments indicate that neural network based approach can predict customer churn with accuracy more than 92%. Further, it was observed that medium sized NNs perform best for the customer churn prediction when different neural network’s topologies were experimented.

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Index Terms

Computer Science
Information Sciences

Keywords

Neural Network Churn prediction Wireless Network Services