We apologize for a recent technical issue with our email system, which temporarily affected account activations. Accounts have now been activated. Authors may proceed with paper submissions. PhDFocusTM
CFP last date
20 November 2024
Reseach Article

Quantitative Measurement and Comparison of Effects of Various Search Engine Optimization Parameters on Alexa Traffic Rank

by Arjun Thakur, A. L. Sangal, Harminder Bindra
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 26 - Number 5
Year of Publication: 2011
Authors: Arjun Thakur, A. L. Sangal, Harminder Bindra
10.5120/3100-4257

Arjun Thakur, A. L. Sangal, Harminder Bindra . Quantitative Measurement and Comparison of Effects of Various Search Engine Optimization Parameters on Alexa Traffic Rank. International Journal of Computer Applications. 26, 5 ( July 2011), 15-23. DOI=10.5120/3100-4257

@article{ 10.5120/3100-4257,
author = { Arjun Thakur, A. L. Sangal, Harminder Bindra },
title = { Quantitative Measurement and Comparison of Effects of Various Search Engine Optimization Parameters on Alexa Traffic Rank },
journal = { International Journal of Computer Applications },
issue_date = { July 2011 },
volume = { 26 },
number = { 5 },
month = { July },
year = { 2011 },
issn = { 0975-8887 },
pages = { 15-23 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume26/number5/3100-4257/ },
doi = { 10.5120/3100-4257 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T20:12:00.078915+05:30
%A Arjun Thakur
%A A. L. Sangal
%A Harminder Bindra
%T Quantitative Measurement and Comparison of Effects of Various Search Engine Optimization Parameters on Alexa Traffic Rank
%J International Journal of Computer Applications
%@ 0975-8887
%V 26
%N 5
%P 15-23
%D 2011
%I Foundation of Computer Science (FCS), NY, USA
Abstract

There are currently 2 billion users on the internet which is roughly 28% of the global human population. A global market of 2 billion is usually a significant motivator for companies to seriously consider internet branding and marketing. According to Pew Research, people are relying more and more on Internet search. In fact, approximately 50 percent of web users use search every day and search is second only to e-mail in daily tasks performed by web users. These search page views span everything from shopping, travel, entertainment, research, work, local, socializing, sharing, and more. Consequently search engines are the main sources of traffic. More traffic to a commercial website means more visitors, more customers more sales and so high profit in business. It is desirable to bring as much as possible traffic to a company’s website. One should consider using SEO (Search Engine Optimization) to increase the website traffic. Alexa Traffic Rank is the most popular website traffic measurement unit. The paper applies various SEO parameters onto a commercial website http://www.ujjaincity.com/ and measures the change in ATR (Alexa Traffic Rank). The paper is intended to help the webmasters and marketing department of a company in improving the ATR of the company’s website. Also the paper suggests the relative effectiveness of the different SEO practices so that it can be decided which practice is feasible as well as profitable. With the help of the paper the webmasters and site owners can determine which practices provide good ROI (Return On Investment). The paper will guide them to adopt and implement the best practices to improve the ATR of their website. The improved ATR will lead to more profit in online business.

References
  1. Thurow S, “Search Engine Visibility, Berkeley”, New Riders Press, 2003
  2. Weider D. Yu, Andy Lin, “The Design and Implementation of A Search Engine Marketing Management System (SEMMS) Based on Service-Oriented Architecture Platform” IEEE International Conference on e-Business Engineering 0-7695-3003-6/07 $25.00 © 2007 IEEE DOI 10.1109/ICEBE.2007.117 , page 9513-5190, retrieved July 3, 2006,
  3. Daily Mirror, “Internet Marketing” http://print.dailymirror.lk/business/127-local/38977.html, last accessed on May 5, 2011
  4. SEMPO, “The State of Search Engine Marketing, 2005” from http://www.sempo.org/learning_center/research/ , last accessed on July 3, 2006
  5. Meng Jiajia, Dong Dahai, “Determinants and Effect of Internet Marketing in E-Commerce: An Empirical Investigation from China” 2010 International Conference on E-Business and E-Government , 978-0-7695-3997-3/10 © 2010 IEEE DOI 10.1109/ICEE.2010.75, page 267-270, 2010
  6. Selvaseo, “Organic SEO” http://www.selvaseo.com/organic-seo-for-long-term-benefits/ last accessed on May 7, 2011
  7. OYLINKI, “the benefits of organic SEO” http://oylinki.com/2009/12/30/the-benefits-of-organic-seo-search-engine-optimization-3.html last accessed on May 7, 2011.
  8. WordPress, “Natural SEO”, http://micrositez10.wordpress.com/2011/03/15/advantage-of-natural-seo-over-paid-seo/ last accessed on May 7, 2011.
  9. Bo Xing, Zhangxi Lin, “The Impact of Search Engine Optimization on Online Advertising Market” Conference’04, Month 1–2, 2004, Copyright 2004, ACM 1-58113-000-0/00/0004, page 519-529, May 7, 2011
  10. DataSprings, SEO, http://www.datasprings.com/resources/articles-information/seo-search-engine-optimization last accessed on May 7, 2011
  11. Google, SEO Guide, http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf last accessed on May 7, 2011
  12. Bing, New Features Relevant to Webmasters June 1, 2009 “Bing Webmaster Center Team,” Microsoft®, June 1, 2009
  13. SEO Articles, spiders, http://www.seoarticles.com/2010/02/11/understanding-the-use-of-seo-spiders/ last accessed on December 1, 2010
  14. Wikipedia, “Alexa Internet” http://en.wikipedia.org/wiki/Alexa_Internet last accessed on May 10, 2011
  15. Alexa, http://www.alexa.com last accessed on May 10, 2011
  16. WordStream Tools, http://www.wordstream.com/adwords-keyword-tool last accessed on May 10, 2011
  17. Savvyk, Tools, http://www.savvyk.com/google-adwords-keyword-tool/ last accessed on May 10, 2011
  18. Alexa Traffic Rank, http://www.youralexaranking.com/alexa-rank-FAQ.html last accessed on May 12, 2011
  19. TeamNirvana Comparison, http://teamnirvana.com/blog/which-is-important-google-page-rankpr-or-alexa-traffic- rank.html last accessed on May 12, 2011
  20. PageRank, http://webdesignserviceindia.blogspot.com/2009/02/page-rank-advantages- disadvantages.html last accessed on May 15, 2011
  21. Mo Yunfeng, “A Study on Tactics for Corporate Website Development Aiming at Search Engine Optimization”, 2010 Second International Workshop on Education Technology and Computer Science, 978-0-7695-3987-4/10 $26.00 © 2010 IEEE DOI 10.1109/ETCS.2010.230, page (673-675) , 2010
  22. Alexa Inc., http://www.alexa.com/help/traffic-learn-more last accessed on may 17, 2011
  23. Alexa Inc., http://www.alexa.com/faqs/?cat=4 last accessed on May 17,2011
  24. SEO Workers, “Alt Tag”, http://www.seoworkers.com/seo-articles-tutorials/alt-attribute.html last accessed on May 17, 2011
  25. Wikipedia, “sitemap”, http://en.wikipedia.org/wiki/Site_map last accessed on May 18, 2011
  26. w3, “Validator”, http://validator.w3.org/, last accessed on May 18, 2011
  27. WordPress Plug-ins, http://wordpress.org/extend/plugins/google-sitemap-generator/ , last accessed on May 18, 2011
  28. Oreilly, “ATS”, http://toc.oreilly.com/resources/web_average_time_on_site.html last accessed on May 19, 2011
  29. VisualRevenue, Definitions, http://visualrevenue.com/blog/2007/08/avg-time-per-visit-standard-definition.html, last accessed on May 19, 2011
  30. Wikipedia, http://en.wikipedia.org/wiki/W3C_Markup_Validation_Service, last accessed on May 19, 2011
  31. Wikipedia, “SMM”, http://en.wikipedia.org/wiki/Social_media_marketing, last accessed on May 19, 2011
  32. Facebook, http://www.facebook.com/pages/Social-network-marketing/110249788998293 last accessed on May 19, 2011
  33. UjjainCity Admin, http://www.ujjaincity.com/wp-admin/plugin-install.php?tab=search&type=term&s=share+on+facebook&plugin-search-input=Search+Plugins, last accessed on May 19, 2011
  34. WaitPainCentral, “About Contents” http://www.wetpaintcentral.com/page/Create+Unique+Content last accessed on May 20, 2011
  35. w3schools, “title tag” , http://www.w3schools.com/TAGS/tag_title.asp last accessed on May 20, 2011
  36. Wikipedia, http://en.wikipedia.org/wiki/Name.com last accessed on May 25, 2011
  37. SEMPO, http://www.sempo.org/?page=glossary#k last accessed on May 26, 2011
Index Terms

Computer Science
Information Sciences

Keywords

Alexa Traffic Rank Commercial Website Internet Marketing Search Engine Optimization Social Media Marketing