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Reseach Article

Binary Particle Swarm Optimization based Biclustering of Web usage Data

by R.Rathipriya, K.Thangavel, J.Bagyamani
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 25 - Number 2
Year of Publication: 2011
Authors: R.Rathipriya, K.Thangavel, J.Bagyamani
10.5120/3001-4036

R.Rathipriya, K.Thangavel, J.Bagyamani . Binary Particle Swarm Optimization based Biclustering of Web usage Data. International Journal of Computer Applications. 25, 2 ( July 2011), 43-49. DOI=10.5120/3001-4036

@article{ 10.5120/3001-4036,
author = { R.Rathipriya, K.Thangavel, J.Bagyamani },
title = { Binary Particle Swarm Optimization based Biclustering of Web usage Data },
journal = { International Journal of Computer Applications },
issue_date = { July 2011 },
volume = { 25 },
number = { 2 },
month = { July },
year = { 2011 },
issn = { 0975-8887 },
pages = { 43-49 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume25/number2/3001-4036/ },
doi = { 10.5120/3001-4036 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T20:10:45.653668+05:30
%A R.Rathipriya
%A K.Thangavel
%A J.Bagyamani
%T Binary Particle Swarm Optimization based Biclustering of Web usage Data
%J International Journal of Computer Applications
%@ 0975-8887
%V 25
%N 2
%P 43-49
%D 2011
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Web mining is the nontrivial process to discover valid, novel, potentially useful knowledge from web data using the data mining techniques or methods. It may give information that is useful for improving the services offered by web portals and information access and retrieval tools. With the rapid development of biclustering, more researchers have applied the biclustering technique to different fields in recent years. When biclustering approach is applied to the web usage data it automatically captures the hidden browsing patterns from it in the form of biclusters. In this work, swarm intelligent technique is combined with biclustering approach to propose an algorithm called Binary Particle Swarm Optimization (BPSO) based Biclustering for Web Usage Data. The main objective of this algorithm is to retrieve the global optimal bicluster from the web usage data. These biclusters contain relationships between web users and web pages which are useful for the E-Commerce applications like web advertising and marketing. Experiments are conducted on real dataset to prove the efficiency of the proposed algorithms.

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Index Terms

Computer Science
Information Sciences

Keywords

Web Usage Mining Biclustering Binary PSO Coherent Biclusters Target Marketing