The week's pick
Random Articles
Reseach Article
Approach of Agent Oriented Technology in Designing of Marketing Research Tools
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 24 - Number 8 |
| Year of Publication: 2011 |
| Authors: Vivek Jaglan, Dr. S. Srinivasan |
10.5120/2953-3976
|
Vivek Jaglan, Dr. S. Srinivasan . Approach of Agent Oriented Technology in Designing of Marketing Research Tools. International Journal of Computer Applications. 24, 8 ( June 2011), 36-41. DOI=10.5120/2953-3976
Abstract
Now in the modern world most insidious technologies used in Marketing Research tools are software agents. Use of Agent - Based Role Modeling (ABRM) and Multi Agent in Case Base Reasoning (MA-CBR) approach provides the better designs in agent technology. In the recent past, lot of methodologies has been proposed. They offer a range of modeling concepts, elaboration and analysis techniques, and opportunities for tool support. They diverge in maturity and scope of coverage. By using the multi agent technology, multidirectional marketing research tools is design which crosses the barrier of traditional marketing research tools unidirectional approach. The traditional marketing research tool is very slow in process execution and they have lack of automation and decisions. By Using the Agent base architecture of marketing research tools it over come the limitation of traditional marketing research tools.
References
- Elavine Rich , Kevin Knight and Shivshankar , Artificial Intelligence by The Mcgraw Hill Publishing Company limited. .
- Paolucci, 2002 M. Paolucci, T. R. Payne, R. Singh, and K. Sycara, "Communicating Agents in Open Multi Agent Systems," in First GSFC/JPL Workshop on Radical Agent Concepts (WRAC), 2002.
- Singh, 2002 R. Singh, T. R. Payne and K. Sycara, "Browsing Schedules - An Agent-based approach to navigating the Semantic Web," in The First International Semantic Web Conference (ISWC), 2002.
- Langley, 2003 B.K. Langley, K. Sycara, J. A. Giampapa and M. Paolucci, "The RETSINA MAS, a Case Study," in Software Engineering for Large-Scale Multi-Agent Systems: Research Issues and Practical Applications, Alessandro Garcia, Carlos Lucena, Franco Zambonelli, Andrea Omici, Jaelson Castro, ed., Springer-Verlag, Berlin Heidelberg, Vol. LNCS 2603, July 2003, pp. 232—250
- Lewis, 2003 M. Lewis and K. Sycara, "Integrating Agents into Human Teams," in Salas E. (ed.), Team Cognition, Erlbaum Publishers, 2003.
- Padgham, 2004 Padgham L. and Winikoff M.,Developing Intelligent Agent Systems: A Practical Guide. John Wiley and sons (2004).
- Vincent C.Muller , Is there a future for AI without representation , springer Verlag , 2007
- Philip E. Agre , Hierarchichy and History in Simon’s “Architecture of Complexity “ Journal of Learning Science 12(3) , 2003
- Arai, 2001 S. Arai, S., and K. Sycara, "Effective Learning Approach for Planning and Scheduling in Multi-Agent Domain," in Proceedings of the 6th International Conference on Simulation of Adaptive Behavior in 2001
- Economou, 2001 G. Economou, M. Paolucci, M. Tsvetovat, and K. Sycara, "Interaction Without Commitments: An Initial Approach." in Agents 2001
- Brugali, 2000 D. Brugali and K. Sycara, "Towards Agent-Oriented Application Frameworks," in ACM Computing Surveys, March 2000
- Sukthankar, 1999 G. Sukthankar O. Shehory, K. Sycara, , and V. Mukherjee, "Agent Aided Aircraft Maintenance," in Third International Conference on Autonomous Agents, May 1999
- Maes, 1999 P.Maes, R.H. Guttman, and A. Moukas, “Agents that buy and sell,” Communications of the ACM, 42(3): 81-91.
- Weiss, 1999 Weiss, G.: Multiagent systems - A modern approach to distributed artificial intelligence. The MIT Press, 1999
- Jennings, 1998 Jennings, N., Sycara, K.,Wooldridge, M.: A roadmap of agent research and development. International Journal of Autonomous Agents and Multi-Agent Systems 1 (1998) 7–38
- Brugali, 2000 D. Brugali and K. Sycara, "Towards Agent-Oriented Application Frameworks," in ACM Computing Surveys, March 2000
- Sukthankar, 1999 G. Sukthankar O. Shehory, K. Sycara, , and V. Mukherjee, "Agent Aided Aircraft Maintenance," in Third International Conference on Autonomous Agents, May 1999
- Maes, 1999 P.Maes, R.H. Guttman, and A. Moukas, “Agents that buy and sell,” Communications of the ACM, 42(3): 81-91.
- Weiss, 1999 Weiss, G.: Multiagent systems - A modern approach to distributed artificial intelligence. The MIT Press, 1999
- Jennings, 1998 Jennings, N., Sycara, K.,Wooldridge, M.: A roadmap of agent research and development
- Oh Byung Kwon and Norman M. Sadeh, “Applying Case-Based Reasoning to Context-Aware Comparative Shopping”, Decision Support Systems, Vol. 37, No. 2, pp. 199-213. 2003.
- Conrad, S., Saake, G., and Tuerker, C. 1997. “Towards an agent-oriented framework for specification of information systems”. In Agents'97 Conference Proceedings 1997
- Wagner G “The agent-object-relationship meta-model: Towards a unified view of state and behavior”, Inf. Syst. 28(5): 475-504, 2003
- Shoham Y “Agent-Oriented Programming, Technical Report” STAN-CS-1335-90, Computer Science Department, Stanford University, Stanford, CA 94305, 1990
- Branting, K. (1991). Exploiting the complementarity of rules and precedents with reciprocity and fairness. In, Proceedings of the Case-Bases Reasoning Workshop 1991, Washington, DC, May 1991. Sponsored by DARPA. Morgan Kaufmann, pp.39-50.
- Aamodt, A. & Plaza, E. (1994). Case-Based Reasoning: Foundational Issues, Methodological Variations, and System Approaches. AI Communications, 7(i): pp 39-59.
- M. Wooldridge “Agent-based software engineering” IEE Proc. on Software Engineering, 144 (1) 26-37, 1997.
Index Terms
Keywords