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How Engaged are Saudi Arabian Diners with eWOM About Restaurants?
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 186 - Number 7 |
| Year of Publication: 2024 |
| Authors: Aseel Alhadlaq, Nouf Almunyif |
10.5120/ijca2024923405
|
Aseel Alhadlaq, Nouf Almunyif . How Engaged are Saudi Arabian Diners with eWOM About Restaurants?. International Journal of Computer Applications. 186, 7 ( Feb 2024), 25-34. DOI=10.5120/ijca2024923405
Abstract
The purpose of this study is to determine the existing state of engagement in eWOM about restaurants in Saudi Arabia in terms of demographics. It also seeks to evaluate how far the benefits, concerns, and obstacles that influence diners' decisions to engage in eWOM are perceived by Saudi Diners. The research employed a mixed methodology by conducting a structured and semi-structured survey of Saudi Arabian restaurant consumers. The results suggest that demographics influence consumer behavior regarding their participation in the eWOM about restaurants. The study also identified some barriers that prevent Saudi consumers from using online reviewing applications, such as forgetfulness, busyness, and a lack of trust in eWOM from unknown people, and suggested the correct motivations to mitigate the negative impact of these barriers.
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