International Journal of Computer Applications |
Foundation of Computer Science (FCS), NY, USA |
Volume 186 - Number 69 |
Year of Publication: 2025 |
Authors: Ravikumar Vallepu |
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Ravikumar Vallepu . Enhancing AI and Machine Learning Performance Through Effective Master Data Management. International Journal of Computer Applications. 186, 69 ( Feb 2025), 17-22. DOI=10.5120/ijca2025924535
The foundation of AI/ML is data, which determines how effective our AI/ML can actually be. The success of AI and ML systems depends a lot on the fluidity, quality, and interactions between data, which should lead to MDM to provide not only quality data to the system but also ensure that data itself provides quality support from a systemic level. The drive for a competitive edge has led businesses to begin funneling their Data Lake into challenging technological pipelines and bridging the chasm between all ML and DL applications with the core logic that MDM provides. MDM refers to high-quality management of an organization's critical data in one computing environment and applying it to more than one data source. This works to overcome data silos, inconsistencies, and errors and ensures smooth data movement within AI systems (Infosys BPM 2021). By doing so, MDM helps organizations achieve a single source of truth, which is a unified view of critical business entities such as customers, products, and suppliers, which strengthens operational robustness and improves the scalability and adaptability of AI systems. The AI models' performance and insights they generate are entirely dependent upon the quality of the data they ingest. Data accuracy, completeness, and consistency are critical to success in AI and ML initiatives. The right MDM solutions leverage AI to automate multiple stages of data management, such as data cleansing and validation, so that only high-quality data is used (Akash Takyar 2024). Not only does this significantly improve data quality in the AI-driven processes, but it also allows companies to overcome the challenges of constant market changes with a much faster response time. In that light, data governance becomes a key player, defining the structures necessary to control data quality, privacy, and security. Well-defined governance helps confirm that AI applications run within ethical and regulatory standards, thus protecting several organizational rules and common sense as well as safeguarding consumer trust (Infosys BPM 2021). MDM with AI also enhances regulatory compliance, as organizations can comply with complex and constantly changing legal obligations (Infosys BPM 2021). Additionally, the integration of AI with MDM facilitates predictive analytics, enabling organizations to utilize historical data for forecasting and strategic decision-making (Tatiana Verbitskaya 2024). Leverage AI-powered insights: Companies can gain actionable insights from AI algorithms that outline market trends, optimize processes, and make strategic decisions that enhance growth and innovation (Tatiana Verbitskaya 2024). Therefore, integrating Master Data Management into AI and ML systems is essential to unlock the full potential of data-driven technologies. MDM acts as a strong foundation for AI operation through data quality, consistency, and governance (64 Squares LLC 2024). And as things evolve further in the digital frontier, those companies that optimally implement MDM with AI together will lead this sea change, leveraging data assets in concert with AI for innovation and competitive advantage.