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Impacts of Hedonic Motivation and Social Influence in Self-Broadcasting using Social Media Platforms

by Halliru Sani, Usman Nuruddeen Abdulhamid, Musbahu Salisu
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 186 - Number 28
Year of Publication: 2024
Authors: Halliru Sani, Usman Nuruddeen Abdulhamid, Musbahu Salisu
10.5120/ijca2024923719

Halliru Sani, Usman Nuruddeen Abdulhamid, Musbahu Salisu . Impacts of Hedonic Motivation and Social Influence in Self-Broadcasting using Social Media Platforms. International Journal of Computer Applications. 186, 28 ( Jul 2024), 1-11. DOI=10.5120/ijca2024923719

@article{ 10.5120/ijca2024923719,
author = { Halliru Sani, Usman Nuruddeen Abdulhamid, Musbahu Salisu },
title = { Impacts of Hedonic Motivation and Social Influence in Self-Broadcasting using Social Media Platforms },
journal = { International Journal of Computer Applications },
issue_date = { Jul 2024 },
volume = { 186 },
number = { 28 },
month = { Jul },
year = { 2024 },
issn = { 0975-8887 },
pages = { 1-11 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume186/number28/impacts-of-hedonic-motivation-and-social-influence-in-self-broadcasting-using-social-media-platforms/ },
doi = { 10.5120/ijca2024923719 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-07-26T23:00:21+05:30
%A Halliru Sani
%A Usman Nuruddeen Abdulhamid
%A Musbahu Salisu
%T Impacts of Hedonic Motivation and Social Influence in Self-Broadcasting using Social Media Platforms
%J International Journal of Computer Applications
%@ 0975-8887
%V 186
%N 28
%P 1-11
%D 2024
%I Foundation of Computer Science (FCS), NY, USA
Abstract

This study examines the impacts of hedonic motivation and social influence in self-broadcasting using social media platforms. The study uses the students of Al-Qalam University Katsina as the respondents. Scholars have emphasized an urgent need to investigate the impacts of hedonic motivation and social influence on self-broadcasting in the era of social media. The conceptual model was proposed based on two constructs from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) (social influence and hedonic motivation). The data was collected using a closed ended questionnaire survey with 353 participants. The study is restricted to the undergraduate students from the five colleges of Al-Qalam University Katsina. IBM SPSS version 23 software application was used to enter raw data from the questionnaire and Smart PLS 3.0 was used in analyzing both the measurement and the structural model of the study. The key results of structural equation modelling (SEM) largely supported the current model’s validity and the significant impact of social influence and hedonic motivation on students’ behavior. This study will hopefully provide a number of conceptual, theoretical and practical guidelines on how students can effectively plan and share their personal information on social media platforms. The study recommended that online social networks companies should try as much as possible to make their platforms more user friendly and simple also the social media companies should focus on satisfying the hedonic (i.e., fun, entertaining, and pleasurable) needs of social media users when they are designing or updating the content meant for social media (e.g., Facebook pages established by different companies and for products and services). This study also suggests among other things that a similar study be undertaken on undergraduate or postgraduate students of other institutions to see how the findings of the study can differ or be similar to this one.

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Index Terms

Computer Science
Information Sciences
Social Influence
Hedonic Motivation
Self-Broadcasting

Keywords

Social media UTAUT2 Hedonic Motivation Social Influence

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