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Research on the Effect of Video Communication based on the Analysis of the Characteristics of the Bullet Screen - Take the "Eating and Broadcasting" Video as an Example
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 185 - Number 29 |
| Year of Publication: 2023 |
| Authors: Wei Shi, Ming-Kai Xu |
10.5120/ijca2023923036
|
Wei Shi, Ming-Kai Xu . Research on the Effect of Video Communication based on the Analysis of the Characteristics of the Bullet Screen - Take the "Eating and Broadcasting" Video as an Example. International Journal of Computer Applications. 185, 29 ( Aug 2023), 10-16. DOI=10.5120/ijca2023923036
Abstract
This experiment takes the detailed possibility model as the theoretical research framework. It takes the video of the "food" section of Bilibili's bullet screen network as the research object. The researchers explore the factors that affect the playback volume of "eating and broadcasting" videos that are most closely related to the interaction of the barrage. The result of this experiment is to obtain and analyze the experimental data through data mining, sentiment analysis technology, and SPSS multiple linear regression analysis to explore the relationship between the number of likes, the number of retweets, the number of positive bullet screens, the number of negative bullet screens, and the number of author fans on the video playback volume. The effect mechanism and the adjustment effect of the video duration in this effect. Researchers explored the influencing factors of video playback by analyzing the sentiment of the bullet screen combined with video metadata. This discovery and discussion provide a reference for the research on enriching bullet screen videos. The higher the number of negative emotional bullet screens, the greater the amount of playback. The number has a driving effect on the playback volume. Analyzing the emotion of the bullet screen combined with the video metadata to explore the influencing factors of the video playback volume provides a reference for the research on enriching the bullet screen video.
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