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A Study on the Impact of “Personalized Marketing” on Customer Satisfaction and Loyalty in Retail Fashion in 2023

by Sweety G. Chhabria, Shiv Gupta, Hanisha Gupta
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 185 - Number 11
Year of Publication: 2023
Authors: Sweety G. Chhabria, Shiv Gupta, Hanisha Gupta
10.5120/ijca2023922707

Sweety G. Chhabria, Shiv Gupta, Hanisha Gupta . A Study on the Impact of “Personalized Marketing” on Customer Satisfaction and Loyalty in Retail Fashion in 2023. International Journal of Computer Applications. 185, 11 ( May 2023), 28-33. DOI=10.5120/ijca2023922707

@article{ 10.5120/ijca2023922707,
author = { Sweety G. Chhabria, Shiv Gupta, Hanisha Gupta },
title = { A Study on the Impact of “Personalized Marketing” on Customer Satisfaction and Loyalty in Retail Fashion in 2023 },
journal = { International Journal of Computer Applications },
issue_date = { May 2023 },
volume = { 185 },
number = { 11 },
month = { May },
year = { 2023 },
issn = { 0975-8887 },
pages = { 28-33 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume185/number11/32746-2023922707/ },
doi = { 10.5120/ijca2023922707 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T01:25:51.724231+05:30
%A Sweety G. Chhabria
%A Shiv Gupta
%A Hanisha Gupta
%T A Study on the Impact of “Personalized Marketing” on Customer Satisfaction and Loyalty in Retail Fashion in 2023
%J International Journal of Computer Applications
%@ 0975-8887
%V 185
%N 11
%P 28-33
%D 2023
%I Foundation of Computer Science (FCS), NY, USA
Abstract

This study delves into the impact of personalized marketing on customer satisfaction and loyalty across many industries. Using a cutting-edge research design encompassing a rigorous systematic literature review and case studies, the study meticulously analyzed the far-reaching effects of tailored marketing on customer happiness and retention. The astounding results reveal that personalized marketing has an unequivocally positive impact on client satisfaction and loyalty, culminating in amplified customer engagement, retention, and revenue growth. The study further underscores the criticality of aligning personalization efforts with customer preferences and safety expectations while integrating novel technology and data sources to augment the efficacy of personalized marketing. This research offers invaluable insights to companies eager to optimize their marketing strategies and forge stronger customer relationships. With the indelible keywords of personalization, customer satisfaction, customer loyalty, and tailored marketing, the study imparts an abundance of knowledge that will undoubtedly elevate firms to new heights of success.

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Index Terms

Computer Science
Information Sciences

Keywords

personalization customer satisfaction customer loyalty and tailored marketing.

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