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The Use of Artificial Intelligence and Machine Learning in Digital Marketing in 2023: Trends and Insights

by Shiv Gupta, Sweety Gupta Chhabria
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 184 - Number 51
Year of Publication: 2023
Authors: Shiv Gupta, Sweety Gupta Chhabria
10.5120/ijca2023922635

Shiv Gupta, Sweety Gupta Chhabria . The Use of Artificial Intelligence and Machine Learning in Digital Marketing in 2023: Trends and Insights. International Journal of Computer Applications. 184, 51 ( Mar 2023), 12-17. DOI=10.5120/ijca2023922635

@article{ 10.5120/ijca2023922635,
author = { Shiv Gupta, Sweety Gupta Chhabria },
title = { The Use of Artificial Intelligence and Machine Learning in Digital Marketing in 2023: Trends and Insights },
journal = { International Journal of Computer Applications },
issue_date = { Mar 2023 },
volume = { 184 },
number = { 51 },
month = { Mar },
year = { 2023 },
issn = { 0975-8887 },
pages = { 12-17 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume184/number51/32650-2023922635/ },
doi = { 10.5120/ijca2023922635 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T01:24:34.495718+05:30
%A Shiv Gupta
%A Sweety Gupta Chhabria
%T The Use of Artificial Intelligence and Machine Learning in Digital Marketing in 2023: Trends and Insights
%J International Journal of Computer Applications
%@ 0975-8887
%V 184
%N 51
%P 12-17
%D 2023
%I Foundation of Computer Science (FCS), NY, USA
Abstract

The use of artificial intelligence (AI) and machine learning (ML) in digital marketing is becoming increasingly prevalent as technology continues to advance. These technologies have the potential to revolutionize the way that marketers reach and engage with consumers, encouraging new levels of personalization, automation, and efficiency. It examines the various applications of these technologies, including customer segmentation, predictive analytics, natural language processing, and chatbots. The paper also explores the challenges and ethical considerations associated with the use of AI and ML in marketing, as well as the future trends and possibilities in this field. This research highlights the benefits and limitations of AI and ML in digital marketing, and provides insights and recommendations for marketers seeking to leverage these technologies effectively.

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Index Terms

Computer Science
Information Sciences

Keywords

Artificial Intelligence (AI) Machine Learning (Ml) Digital Marketing Technology

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