We apologize for a recent technical issue with our email system, which temporarily affected account activations. Accounts have now been activated. Authors may proceed with paper submissions. PhDFocusTM
CFP last date
20 December 2024
Call for Paper
January Edition
IJCA solicits high quality original research papers for the upcoming January edition of the journal. The last date of research paper submission is 20 December 2024

Submit your paper
Know more
The week's pick
Responsive image
Improved Shuffled Frog Leaping Algorithm with Self-Adaptive Shuffling for Fuzzy Logic PD+G Controller Optimization in Robotic Manipulators

Duc Hoang Nguyen
Random Articles
Reseach Article

A Conceptual Framework to Measure Customer Experience towards Organic Food Products in India

by Ratna Banerjee, Remica Aggarwal
journal cover thumbnail

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 183 - Number 18
Year of Publication: 2021
Authors: Ratna Banerjee, Remica Aggarwal
10.5120/ijca2021921526

Ratna Banerjee, Remica Aggarwal . A Conceptual Framework to Measure Customer Experience towards Organic Food Products in India. International Journal of Computer Applications. 183, 18 ( Jul 2021), 20-24. DOI=10.5120/ijca2021921526

@article{ 10.5120/ijca2021921526,
author = { Ratna Banerjee, Remica Aggarwal },
title = { A Conceptual Framework to Measure Customer Experience towards Organic Food Products in India },
journal = { International Journal of Computer Applications },
issue_date = { Jul 2021 },
volume = { 183 },
number = { 18 },
month = { Jul },
year = { 2021 },
issn = { 0975-8887 },
pages = { 20-24 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume183/number18/32026-2021921526/ },
doi = { 10.5120/ijca2021921526 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T01:17:10.322576+05:30
%A Ratna Banerjee
%A Remica Aggarwal
%T A Conceptual Framework to Measure Customer Experience towards Organic Food Products in India
%J International Journal of Computer Applications
%@ 0975-8887
%V 183
%N 18
%P 20-24
%D 2021
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Today’s customers are smart and educated and are more aware of the benefits and goodness of healthy as well as environment friendly food products. They motivate the manufacturers to bring innovative products in market or to redesign the existing products to meet their needs and simultaneously conforming to the environmental standards. Organic foods are one such class of sustainable food products which have been overwhelmingly realized in India as well. As consumers are becoming more health conscious, it is of curiosity to analyze what motivates them to buy these sustainable or organic food products. Exhaustive literature review provides various criteria or governing factors that in turn governs the attitude of consumers towards product purchase. This study aims to present a conceptual framework using these factors and construction of hypotheses to study the perception, awareness, knowledge and behaviour of consumers towards organic food products in India.

References
  1. Chouichom, S. and Yamao, M. 2010. ‘Comparing opinions and attitudes of organic and non-organic farmers towards organic rice farming system in northeastern Thailand’, Journal of Organic Systems, 5(1), pp. 25–34.
  2. William, Y., Kumju, H., Seonaidh, M. and Caroline, J.O. 2010. ‘Sustainable Consumption: Green Consumer Behaviour when Purchasing Products’, 18, pp. 20–31.
  3. Snyder, C., & Spaner, D. 2010. ‘The Sustainability of Organic Grain Production on the Canadian Prairies. A Review’, Sustainability, 2, pp. 1016–1034.
  4. Hughner, R. S., McDonagh, P., Prothero, A., Schultz, C. J. and Stanton, J. 2007. ‘Who are organic food consumers? A compilation and review of why people purchase organic food’ , Journal of Consumer Behavior, 6, pp. 94-110.
  5. Voon , J.P. , Sing , N.K. and Agarwal , A. 2011. ‘Determinants of Willingness to Purchase Organic Food: An Exploratory Study Using Structural Equation Modeling’, The International Food and Agribusiness Management Review, 14(2), pp.103-120.
  6. Hosseinpour, M., Mohamed, Z., Rezai, G., Shamsudin, M. N., &Abdlatif, I. 2015. ‘How Go Green Campaign Effects on Malaysia Intention towards Green Behaviour’, Journal of Applied Sciences, 15(6), pp.929–933.
  7. Gracia, A., &Magistris, T. de. 2007. ‘Organic food product purchase behaviour: a pilot study for urban consumers in the South of Italy’, Spanish Journal of Agricultural Research, 5(4), p.439–451.
  8. Mc Eachern, M. and Mc Clean, P. 2002. ‘Organic purchasing motivations and attitudes: Are they ethical?’, International Journal of Consumer Studies, Vol.26, pp. 85–92.
  9. Makatouni, A. 2002. ‘What motivates consumers to buy organic food in the UK?’, British Food Journal,Vol.104, pp. 345–352.
  10. Chen, M. F. 2007. ‘Consumers attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits’,  Food Quality and Preference, Vol.18, pp.1008–1021.
  11. Roitner-Schobesberger, B., Darnhofer, I., Somsook, S. and Vogl, C. R. 2008. ‘Consumer perception of organic foods in Bangkok, Thailand’, Food Policy, Vol.33, pp. 112–121.
  12. Salleh, M. M., Ali, S. M., Harun, E. H., Jalil, M. A., &Shaharudin, M. R. 2010. ‘Consumer’s perception and purchase intentions towards organic food products: Exploring attitude among academicians’, Canadian Social Science, Vol.6(6), pp.119–129.
  13. Stolz, H., Stolze, M., Hamm, U., Janssen, M., & Ruto, E. 2010. ‘Consumer attitudes towards organic versus conventional food with specific quality attributes’, NJAS-Wageningen Journal of Life Sciences, Vol.58, pp. 67–72.
  14. Grankvist, G. and Biel, A. 2001. ‘The importance of beliefs and purchase criteria in the choice of eco-labeled food products’, Journal of Environmental Psychology, Vol.21, pp. 405–410.
  15. Urban , J. , Zverinoya , I. and Scansy , M. 2012. ‘What motivates Czech consumers to buy organic food ? , effects of label information on consumer willingness to pay for food attributes’, SociologickýČasopis / Czech Sociological Review ,48(3), pp. 509-536.
  16. Jan, V., Nguib, K. S. and Anand, A. 2011. ‘Determinants of Willingness to Purchase Organic Food: An Exploratory Study Using Structural Equation Modeling’, International Food and Agribusiness Management Review,14(2).
  17. Ghorbani, M., & Hamraz, S. 2009. ‘A study on factors affecting on consumer’s potential willingness to pay for organic products in Iran (a case study)’,  Trends in Agriculture Economics, 2, pp.10–16.
  18. Napolitano, F., Braghieri, A., Piasentier, E., Favotto, S., Naspetti, S. and Zanoli, R. 2010. ‘Effect of information about organic production on beef liking and consumer willingness to pay’, Food Quality and Preference,21, pp. 207–212.
  19. Giovanni, P., Alessandro, M. P. and GianluigiI, G. 2012. ‘Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food’, Journal of consumer affairs, 46(1), pp. 157-169, Wiley.
  20. Marshall, D. W. and Bell, R. 2004. ‘Relating the food involvement scale to demographic variables, food choice and other constructs’, Food Quality and Preference, 15, p. 971–979.
  21. Mergenthaler, M., Weinberger, K. and Qaim, M. 2009. ‘Consumer Valuation of Food Quality and Food Safety Attributes in Vietnam’, Review of Agricultural Economics, 31(2), pp. 266-283.
  22. Verbeke, W. and Vackier, I. 2005. ‘Individual determinants of fish consumption: application of the theory of planned behavior’, Appetite, 44, pp.67-82.
  23. Bo, S. W. 2009. ‘Factor Influencing Consumers’ Perceptions, Intention to Purchase and Realised Purchase Behaviour for Organic Food in South Korea’, (Doctorate Dissertation, University of Surrey). Retrieved April 20, 2017 from http://epubs.surrey.ac.uk/2873/
  24. Mann (2003)
  25. Brown, C. and Sperow, M. 2005. ‘Examining the cost of an all-organic diet’, Journal of Food Distribution Research, Vol.36, pp. 20–26.
  26. Briz, T. and Ward, R. W. 2009. ‘Consumer awareness of organic products in Spain: An application of multinomial logit models’,  Food Policy,.34, pp. 295–304.
  27. Pieniak, Z., Aertsen, J. and Verbeke, W. 2010. ‘Subjective and objective knowledge as determinants of organic vegetable consumption’, Food Quality and Preference, 21, pp. 581–588.
  28. Sakagami, M., Sato, M. and Ueta, K. 2006. ‘Measuring consumer preferences regarding organic labeling and the JAS label in particular’, New Zealand Journal of Agricultural Research, 49, pp.247–254.
  29. Zhifeng , G. and Schroeder, T.C. 2009. ‘Effects of label information on consumer willingness-to-pay for food attributes’, American Journal of Agricultural Economics , 91, pp. 795- 809.
  30. Linder, N. S., Uhl, G., Fliessbach, K., Trautner, P., Elger, C. E. and Weber, B. 2010. ‘Organic labeling influences food valuation and choice’,  Neuro Image, 53, pp. 215–220.
  31. Bartels, J. and Rienders, M. 2010. ‘Social identification, social representations, and consumer innovativeness in an organic food context: A cross-national comparison’, Food Quality and Preference, 21, pp.347–352.
Index Terms

Computer Science
Information Sciences

Keywords

Organic food products sustainable food products sustainability agribusiness consumer behaviour

Powered by PhDFocusTM