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A Review on Pay-Per-Click Business Model

by Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate
journal cover thumbnail

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 183 - Number 14
Year of Publication: 2021
Authors: Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate
10.5120/ijca2021921453

Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate . A Review on Pay-Per-Click Business Model. International Journal of Computer Applications. 183, 14 ( Jul 2021), 8-11. DOI=10.5120/ijca2021921453

@article{ 10.5120/ijca2021921453,
author = { Kranti Kolambe, Anish Nalawade, Arnav Dhiwar, Aditya Shahade, Sanket Deokate },
title = { A Review on Pay-Per-Click Business Model },
journal = { International Journal of Computer Applications },
issue_date = { Jul 2021 },
volume = { 183 },
number = { 14 },
month = { Jul },
year = { 2021 },
issn = { 0975-8887 },
pages = { 8-11 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume183/number14/31992-2021921453/ },
doi = { 10.5120/ijca2021921453 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T01:16:45.707346+05:30
%A Kranti Kolambe
%A Anish Nalawade
%A Arnav Dhiwar
%A Aditya Shahade
%A Sanket Deokate
%T A Review on Pay-Per-Click Business Model
%J International Journal of Computer Applications
%@ 0975-8887
%V 183
%N 14
%P 8-11
%D 2021
%I Foundation of Computer Science (FCS), NY, USA
Abstract

PPC is an advertising model. The advertiser has to pay every single time when his/her ad is clicked. Pay-Per-Click is also called as Cost-Per-Click (CPC) model. Pay-Per-Click marketing is a method of practicing search engine advertising to create clicks to the website, rather than “gaining” those clicks essentially. Pay-Per-Click is form of digital marketing. Pay-Per-Click is acknowledged for the various advantages it offers, and at an equivalent time, it's notably criticised for fraud and other issues related to its use.

References
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Index Terms

Computer Science
Information Sciences

Keywords

Pay-Per-Click Cost-Per-Click organically criticised.

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