CFP last date
20 December 2024
Call for Paper
January Edition
IJCA solicits high quality original research papers for the upcoming January edition of the journal. The last date of research paper submission is 20 December 2024

Submit your paper
Know more
The week's pick
Responsive image
Improved Shuffled Frog Leaping Algorithm with Self-Adaptive Shuffling for Fuzzy Logic PD+G Controller Optimization in Robotic Manipulators

Duc Hoang Nguyen
Random Articles
Reseach Article

Implementation of Customer Relationship Management (CRM) to Increase Customer Loyalty and Product Sales Volume at Alexander Stamps

by Renee Yosua Hetharie, Eko Sediyono
journal cover thumbnail

International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 181 - Number 26
Year of Publication: 2018
Authors: Renee Yosua Hetharie, Eko Sediyono
10.5120/ijca2018918066

Renee Yosua Hetharie, Eko Sediyono . Implementation of Customer Relationship Management (CRM) to Increase Customer Loyalty and Product Sales Volume at Alexander Stamps. International Journal of Computer Applications. 181, 26 ( Nov 2018), 7-11. DOI=10.5120/ijca2018918066

@article{ 10.5120/ijca2018918066,
author = { Renee Yosua Hetharie, Eko Sediyono },
title = { Implementation of Customer Relationship Management (CRM) to Increase Customer Loyalty and Product Sales Volume at Alexander Stamps },
journal = { International Journal of Computer Applications },
issue_date = { Nov 2018 },
volume = { 181 },
number = { 26 },
month = { Nov },
year = { 2018 },
issn = { 0975-8887 },
pages = { 7-11 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume181/number26/30098-2018918066/ },
doi = { 10.5120/ijca2018918066 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T01:07:11.221484+05:30
%A Renee Yosua Hetharie
%A Eko Sediyono
%T Implementation of Customer Relationship Management (CRM) to Increase Customer Loyalty and Product Sales Volume at Alexander Stamps
%J International Journal of Computer Applications
%@ 0975-8887
%V 181
%N 26
%P 7-11
%D 2018
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Customer is a substantial asset in industrial activity or organization. The continuance of a business exactly depends on the carefulness of observation of the industry to know what the customer’s necessity, by then it can increase customer loyalty to the product. In fact, many industries unintentionally forget to do appropiate strategy of business to get customer’s attention to their products. After interviewing Alexander Stamps Gallery, the researcher found that in this digital era, Alexander Stamps Gallery do not use any social media to sell, promote and give an update its products to their valuable customers. The aim of this research is to help Alexander Stamps Gallery to develop its business by using the power of social media to increase the customer loyalty and product sales volume at Alexander Stamps Gallery. The result of the research is that the implementation of Customer Relationship Management concept and the use of social media such as Instagram and Facebook as a marketing medium able to increase customer loyalty and product sales volume at Alexander Stamps Gallery.

References
  1. Michael J.Baker.2016.What is Marketing. Jakarta: Gramedia.
  2. esj.com/articles/2000/12/01/ebusiness-crm
  3. Yanuar Insanaputra (2017). “Pola Adopsi CRM oleh Pelaku Online Shop Berbasis Media Sosial. Seminar nasional teknologi informasi,komunikasi dan industry (SNTIKI) Pekanbaru, 18-19 Mei 2017.
  4. Theresia Pradiani (2017). “Pengaruh Sistem Pemasaran Digital Marketing Terhadap Peningkatan Volume Penjualan Hasil Industri Rumahan”. Jurnal JIBEKA Volume 11 Nomor 2 Februari 2017: 46-53.
  5. Radius Tanone dan Richard G Mayopu (2018). “Analisa Social Media dan Public Relation dalam Mendukung E-CRM Studi Kasus: PT. Gunung Slamat Slawi”. Jurnal Sistem Informasi Indonesia (JSII) Volume 3 Nomor 1 (2018).
  6. V kumar, Werner Reinartz.2016.Customer Relationship Management: Concept, Strategy, and Tools.
  7. Francis Buttle and Stan Maklan.2003. Customer Relationship Management Concepts and Technologies.
  8. www.crmswitch.com/crm-training/using-and-understanding-crm.
  9. Jill Griffin.2002. Customer Loyalty: How to Earn It, How to Keep It. Jakarta: Gramedia.
  10. Jill Griffin.1995. Customer Loyalty: How to Earn It, How to Keep It.
  11. Francis Buttle.2004. Customer Relationship Management Concepts and Tools. Jakarta: Gramedia.
  12. Bruno Godey (2016). “Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior”. Jurnal of bussines research volume 69, Issue 12, December 2016.
  13. wikipedia.org/wiki/Penelitian_kualitatif.
Index Terms

Computer Science
Information Sciences

Keywords

Customer Relationship Management (CRM) Customer Loyalty Concept Social Media.

Powered by PhDFocusTM