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Reseach Article

Online Shopping Adoption Factors in Kuwait Market based on Data Mining Rough Set Approach

by Luai A. Al-Shalabi
International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 180 - Number 32
Year of Publication: 2018
Authors: Luai A. Al-Shalabi

Luai A. Al-Shalabi . Online Shopping Adoption Factors in Kuwait Market based on Data Mining Rough Set Approach. International Journal of Computer Applications. 180, 32 ( Apr 2018), 10-17. DOI=10.5120/ijca2018916832

@article{ 10.5120/ijca2018916832,
author = { Luai A. Al-Shalabi },
title = { Online Shopping Adoption Factors in Kuwait Market based on Data Mining Rough Set Approach },
journal = { International Journal of Computer Applications },
issue_date = { Apr 2018 },
volume = { 180 },
number = { 32 },
month = { Apr },
year = { 2018 },
issn = { 0975-8887 },
pages = { 10-17 },
numpages = {9},
url = { },
doi = { 10.5120/ijca2018916832 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
%0 Journal Article
%1 2024-02-07T01:04:29.753979+05:30
%A Luai A. Al-Shalabi
%T Online Shopping Adoption Factors in Kuwait Market based on Data Mining Rough Set Approach
%J International Journal of Computer Applications
%@ 0975-8887
%V 180
%N 32
%P 10-17
%D 2018
%I Foundation of Computer Science (FCS), NY, USA

This study applied data mining process to provide an insight about factors which led to the adoption of online shopping in medium and Large-sized shopping centers (MLShCs) in Kuwait. This research is focused on proposing the high quality environmental factors which affect the success of online shopping among (MLShCs) in Kuwait and ignoring the low impact factors that may cost a lot of money. It also researches the behavior of the customers and their desire to buy directly from the physical store, the online shopping website, or both. This was achieved by distributing a questionnaire, collecting the data in dataset, cleaning the data, minimizing the dimension of the dataset vertically by applying the rough set feature selection technique, and building a classification model. The result of the previous process is the key to examine the success of online shopping in MLShCs. This study could work as the decision maker for those new investors in Kuwait who are thinking of establishing new shopping business and advise them to go for physical store, online shopping website, or both. It also advices current online shopping business to improve their infrastructure, website’s design and availability, and security issues. The proposed approach performs effectively and generates interested results.

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Index Terms

Computer Science
Information Sciences


E-commerce Data Mining feature selection classifiers.