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Structuring the Interrelationships amongst the Progress Metrics behind Successful Implementation of Search Engine Optimization with respect to Developing Countries

by Arnav Jain, Remica Aggarwal, Bhoomica Aggarwal
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 178 - Number 46
Year of Publication: 2019
Authors: Arnav Jain, Remica Aggarwal, Bhoomica Aggarwal
10.5120/ijca2019919349

Arnav Jain, Remica Aggarwal, Bhoomica Aggarwal . Structuring the Interrelationships amongst the Progress Metrics behind Successful Implementation of Search Engine Optimization with respect to Developing Countries. International Journal of Computer Applications. 178, 46 ( Sep 2019), 7-12. DOI=10.5120/ijca2019919349

@article{ 10.5120/ijca2019919349,
author = { Arnav Jain, Remica Aggarwal, Bhoomica Aggarwal },
title = { Structuring the Interrelationships amongst the Progress Metrics behind Successful Implementation of Search Engine Optimization with respect to Developing Countries },
journal = { International Journal of Computer Applications },
issue_date = { Sep 2019 },
volume = { 178 },
number = { 46 },
month = { Sep },
year = { 2019 },
issn = { 0975-8887 },
pages = { 7-12 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume178/number46/30857-2019919349/ },
doi = { 10.5120/ijca2019919349 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:53:15.758948+05:30
%A Arnav Jain
%A Remica Aggarwal
%A Bhoomica Aggarwal
%T Structuring the Interrelationships amongst the Progress Metrics behind Successful Implementation of Search Engine Optimization with respect to Developing Countries
%J International Journal of Computer Applications
%@ 0975-8887
%V 178
%N 46
%P 7-12
%D 2019
%I Foundation of Computer Science (FCS), NY, USA
Abstract

All the aspects of Digital Marketing, ranging from Search Engine Optimization (SEO), Social Media Marketing (SMM) to Pay-per Click (PPC) and even Search Engine Marketing (SEM) have served, and are still contributing towards the betterment of multiple businesses online. Present paper focuses on exploring various tools and techniques of SEO as well as various factors behind its successful implementation in Indian SMEs . It first explore the SEO in detail, its various tools and techniques , its benefits to Indian SMEs as well as various metrics for measuring the progress of SEO implementation and the level or extent of the success. Thereafter, it further study the interrelationship amongst the metrics using the application of Interpretive Structural Modeling (ISM) and MICMAC approach.

References
  1. Levene, M. 2010. An introduction to search engines and web navigation. Oxford: John Wiley & Sons.
  2. Humayun, M. 2009. Optimizing websites for higher search engine ranking. Unpublished MSc dissertation. Sheffield: Sheffield University.
  3. https://www.wpromote.com/blog/top-seo-kpis
  4. https://blog.rankwatch.com/top-10-metrics-for-monitoring-seo-performance-the-smart-way/ ]
  5. Malaga, A.R. 2007. The value of search engine optimization: an action research project at a new e-commerce site. Journal of Electronic Commerce in Organizations, 5(3), 918-929.
  6. Warfield, J., N. 1974. Developing interconnection matrices in structural modeling. In the proceedings of IEEE Transactions on System, Man, and Cybernetics (SMC), 4 (1), 81-87.
  7. Steenderen, V.M. 2001. Web site management: making a web site more visible. Available at: http://www.sajim.co.za
Index Terms

Computer Science
Information Sciences

Keywords

Interpretive Structural Modeling (ISM) Search Engine Optimization Digital marketing Social media marketing

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