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Exploring the Inter-relationships amongst the Various Enablers of Measuring Customer Experience towards Organic Food Products in India using ISM Methodology

by Bhoomica Aggarwal, Remica Aggarwal, Ratna Banerjee
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 178 - Number 38
Year of Publication: 2019
Authors: Bhoomica Aggarwal, Remica Aggarwal, Ratna Banerjee
10.5120/ijca2019919258

Bhoomica Aggarwal, Remica Aggarwal, Ratna Banerjee . Exploring the Inter-relationships amongst the Various Enablers of Measuring Customer Experience towards Organic Food Products in India using ISM Methodology. International Journal of Computer Applications. 178, 38 ( Aug 2019), 23-29. DOI=10.5120/ijca2019919258

@article{ 10.5120/ijca2019919258,
author = { Bhoomica Aggarwal, Remica Aggarwal, Ratna Banerjee },
title = { Exploring the Inter-relationships amongst the Various Enablers of Measuring Customer Experience towards Organic Food Products in India using ISM Methodology },
journal = { International Journal of Computer Applications },
issue_date = { Aug 2019 },
volume = { 178 },
number = { 38 },
month = { Aug },
year = { 2019 },
issn = { 0975-8887 },
pages = { 23-29 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume178/number38/30786-2019919258/ },
doi = { 10.5120/ijca2019919258 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:52:31.506173+05:30
%A Bhoomica Aggarwal
%A Remica Aggarwal
%A Ratna Banerjee
%T Exploring the Inter-relationships amongst the Various Enablers of Measuring Customer Experience towards Organic Food Products in India using ISM Methodology
%J International Journal of Computer Applications
%@ 0975-8887
%V 178
%N 38
%P 23-29
%D 2019
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Organic food products are recently becoming quite popular and the credit goes to the changing consumer preferences and an inclination for trying innovative, healthier and better food options which are more environment friendly as compared to traditional food products. Present research work explore the various enablers or factors which influence the customer attitude to purchase the organic food products. After recognizing the various criteria , the inter-relationships amongst these criteria have been studied with the help of Interpretive Structural Modeling (ISM) methodology.

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Index Terms

Computer Science
Information Sciences

Keywords

Interpretive Structural Modeling Methodology (ISM) Organic food products Sustainable products

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