International Journal of Computer Applications |
Foundation of Computer Science (FCS), NY, USA |
Volume 178 - Number 37 |
Year of Publication: 2019 |
Authors: Syed Mubashir Ali, Atif Ishaq |
10.5120/ijca2019919243 |
Syed Mubashir Ali, Atif Ishaq . Prospects and Challenges of Adopting E-Commerce System in Pakistan – An Empirical Research. International Journal of Computer Applications. 178, 37 ( Aug 2019), 27-30. DOI=10.5120/ijca2019919243
The term e-commerce has evolved at a rapid pace throughout the world. Pakistan has only very recently witnessed the country wide e-commerce implementations. This paper discusses the opportunities and challenges of e-commerce implementation in Pakistani context. Literature review and empirical evidence has been used as research methodology. The findings revealed online shopping, e-banking and e-government are some of the prospects of e-commerce implementation. Few challenges are also identified which includes social, cultural, privacy, legal and lack of education and awareness. This research can be used to successfully plan e-commerce implementations within Pakistan.