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A Review to find the Best Tool for Promoting Brands in India using Digital Marketing

by K. S. Narayanan, S. Suganya
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 178 - Number 33
Year of Publication: 2019
Authors: K. S. Narayanan, S. Suganya
10.5120/ijca2019919219

K. S. Narayanan, S. Suganya . A Review to find the Best Tool for Promoting Brands in India using Digital Marketing. International Journal of Computer Applications. 178, 33 ( Jul 2019), 38-41. DOI=10.5120/ijca2019919219

@article{ 10.5120/ijca2019919219,
author = { K. S. Narayanan, S. Suganya },
title = { A Review to find the Best Tool for Promoting Brands in India using Digital Marketing },
journal = { International Journal of Computer Applications },
issue_date = { Jul 2019 },
volume = { 178 },
number = { 33 },
month = { Jul },
year = { 2019 },
issn = { 0975-8887 },
pages = { 38-41 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume178/number33/30755-2019919219/ },
doi = { 10.5120/ijca2019919219 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:52:10.020279+05:30
%A K. S. Narayanan
%A S. Suganya
%T A Review to find the Best Tool for Promoting Brands in India using Digital Marketing
%J International Journal of Computer Applications
%@ 0975-8887
%V 178
%N 33
%P 38-41
%D 2019
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Social media become an inseparable source that has been influencing the lifestyle of millions of people especially youth. Almost all the businesses are doing marketing digitally to promoting their products. Business executives are investing a part of money in digital marketing over the traditional marketing. This paper is to discuss the advantage of digital marketing. The main objective of this paper is to understand about the various tools of digital marketing and to find the most preferred tool. Using social media as a platform this work identifies their searching patterns. This tool proposed to make business people to invest and promote targeted products to the people.

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Index Terms

Computer Science
Information Sciences

Keywords

Keywords: Social media digital marketing searching patterns SEM SEO Social Media Marketing

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