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From Usability to Marketing

by Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 178 - Number 28
Year of Publication: 2019
Authors: Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui
10.5120/ijca2019919100

Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui . From Usability to Marketing. International Journal of Computer Applications. 178, 28 ( Jun 2019), 30-33. DOI=10.5120/ijca2019919100

@article{ 10.5120/ijca2019919100,
author = { Syed Asim Ali, Anum Yaqoob, Saima Suri, Farhan Ahmed Siddiqui },
title = { From Usability to Marketing },
journal = { International Journal of Computer Applications },
issue_date = { Jun 2019 },
volume = { 178 },
number = { 28 },
month = { Jun },
year = { 2019 },
issn = { 0975-8887 },
pages = { 30-33 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume178/number28/30715-2019919100/ },
doi = { 10.5120/ijca2019919100 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:51:42.202694+05:30
%A Syed Asim Ali
%A Anum Yaqoob
%A Saima Suri
%A Farhan Ahmed Siddiqui
%T From Usability to Marketing
%J International Journal of Computer Applications
%@ 0975-8887
%V 178
%N 28
%P 30-33
%D 2019
%I Foundation of Computer Science (FCS), NY, USA
Abstract

This paper defines the term usability and usability engineering which operates in a way such that it incorporates usability into a product from A to Z. This basically in-builds usability in to the process of creating a product. The term usability engineering is self explanatory in a way that it talks in the paradigm of engineering. The later part of this paper discusses the significance of usability in a products lifecycle and how usability helps create a user experience that is then magnified by marketing to create a brand's perception. The connection between usability and marketing has now blurred lines to define new strategies that motivate new theories to create unique selling identities.

References
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Index Terms

Computer Science
Information Sciences

Keywords

Usability marketing

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