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Studying the various Social Media Marketing Metrics for Indian SMEs

by P. C. Jha, Remica Aggarwal, P. K. Kapur
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 178 - Number 18
Year of Publication: 2019
Authors: P. C. Jha, Remica Aggarwal, P. K. Kapur
10.5120/ijca2019919016

P. C. Jha, Remica Aggarwal, P. K. Kapur . Studying the various Social Media Marketing Metrics for Indian SMEs. International Journal of Computer Applications. 178, 18 ( Jun 2019), 16-18. DOI=10.5120/ijca2019919016

@article{ 10.5120/ijca2019919016,
author = { P. C. Jha, Remica Aggarwal, P. K. Kapur },
title = { Studying the various Social Media Marketing Metrics for Indian SMEs },
journal = { International Journal of Computer Applications },
issue_date = { Jun 2019 },
volume = { 178 },
number = { 18 },
month = { Jun },
year = { 2019 },
issn = { 0975-8887 },
pages = { 16-18 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume178/number18/30634-2019919016/ },
doi = { 10.5120/ijca2019919016 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:50:46.403031+05:30
%A P. C. Jha
%A Remica Aggarwal
%A P. K. Kapur
%T Studying the various Social Media Marketing Metrics for Indian SMEs
%J International Journal of Computer Applications
%@ 0975-8887
%V 178
%N 18
%P 16-18
%D 2019
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Social media or digital media has gradually emerged from just being a personal , consumer oriented paradigm to something that has huge impact on businesses . The scenario is even more overwhelming in developing countries such as India with website such as Facebook and Youtube capturing a large users base. The success and consequently the positive influence of the social media over the business growth can be measure with the help of various metrics . Present research work focuses on exploring and studying some of the popular social media marketing metrics for Indian SMEs.

References
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  2. Chui, M., Dewhurst, M., Pollak, L. 2013 . Building the social enterprise. McKinsey & Company. McKinsey Quarterly. http://www.mckinsey.com/insights/organization
  3. Divol, R, Edelman, D, Sarrazin, H. 2012. Demystifying social media. http://www.mckinsey.com/ insights/ marketing_sales/demystifying_social_media
  4. Singla , M.L. and Durga, A. 2015. How social media gives you competitive advantage, Indian Journal of Science and Technology, 8(S4), 90–95, ISSN (Print) : 0974-6846. ISSN (Online) : 0974-5645 DOI: 10.17485/IJST/2015/.
  5. Warfield, J.N. 1974. Developing interconnection matrices in structural modeling. IEEE Transactions on Systems, Man, and Cybernetics, (1), 81-87.
Index Terms

Computer Science
Information Sciences

Keywords

Social media metrics Digital marketing Small medium enterprises developing countries

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