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On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry

by P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 177 - Number 42
Year of Publication: 2020
Authors: P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal
10.5120/ijca2020919932

P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal . On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry. International Journal of Computer Applications. 177, 42 ( Mar 2020), 47-52. DOI=10.5120/ijca2020919932

@article{ 10.5120/ijca2020919932,
author = { P. K. Kapur, Lakshay Aggarwal, Viraj Voditel, Remica Aggarwal },
title = { On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry },
journal = { International Journal of Computer Applications },
issue_date = { Mar 2020 },
volume = { 177 },
number = { 42 },
month = { Mar },
year = { 2020 },
issn = { 0975-8887 },
pages = { 47-52 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume177/number42/31188-2020919932/ },
doi = { 10.5120/ijca2020919932 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-07T00:48:28.827045+05:30
%A P. K. Kapur
%A Lakshay Aggarwal
%A Viraj Voditel
%A Remica Aggarwal
%T On Studying the Interrelationships amongst the various Marketing and Advertising Performance Metrics for Architectural, Engineering and Construction Industry
%J International Journal of Computer Applications
%@ 0975-8887
%V 177
%N 42
%P 47-52
%D 2020
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Following research work focuses on exploring the possible challenges for solid waste management practices in developing countries such as India . It compares the two methodologies of qualitative decision making i.e. ISM and Fuzzy ISM methodologies for establishing the inter-relationship amongst them.

References
  1. https://www.designingbuildings.co.uk/wiki/Digital_marketing_for_the_construction_industry
  2. https://zweiggroup.com/2017/03/13/marketing-metrics-for-the-aec-industry/
  3. https://aec-marketing.com/blog/2017/6/13/top-five-trends-in-aec-marketing
  4. http://go.psmj.com/blog/a/e/c-marketing-metrics-that-matter-in-2017
  5. https://www.smallscreenproducer.com/digital-media-marketing-is-changing-the-aec-industry/
  6. https://academy.archistar.ai
  7. Abdirad, H. and Pishdad-Bozorgi, P. 2014. Computing in Civil and Building Engineering , ASCE 2014 , pp 496-510.
  8. Warfield, J.N. 1974. Developing interconnection matrices in structural modelling , in the proceedings of IEEE Transactions on System, Man, and Cybernetics, SMC, 4 (1), 81-87.
Index Terms

Computer Science
Information Sciences

Keywords

Social media marketing AEC industry Metrics Social media metrics ISM methodology

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