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Search Engine Optimization as a Passive Technique to Promote Business

by Shashi Prakash Agarwal, Upendra Verma
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 147 - Number 11
Year of Publication: 2016
Authors: Shashi Prakash Agarwal, Upendra Verma
10.5120/ijca2016911080

Shashi Prakash Agarwal, Upendra Verma . Search Engine Optimization as a Passive Technique to Promote Business. International Journal of Computer Applications. 147, 11 ( Aug 2016), 6-8. DOI=10.5120/ijca2016911080

@article{ 10.5120/ijca2016911080,
author = { Shashi Prakash Agarwal, Upendra Verma },
title = { Search Engine Optimization as a Passive Technique to Promote Business },
journal = { International Journal of Computer Applications },
issue_date = { Aug 2016 },
volume = { 147 },
number = { 11 },
month = { Aug },
year = { 2016 },
issn = { 0975-8887 },
pages = { 6-8 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume147/number11/25695-2016911080/ },
doi = { 10.5120/ijca2016911080 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T23:51:37.686939+05:30
%A Shashi Prakash Agarwal
%A Upendra Verma
%T Search Engine Optimization as a Passive Technique to Promote Business
%J International Journal of Computer Applications
%@ 0975-8887
%V 147
%N 11
%P 6-8
%D 2016
%I Foundation of Computer Science (FCS), NY, USA
Abstract

A key major expenditure for any business in existence is advertisement and presence in widespread media. This paper describes possibilities of empowering business with help of algorithms that can benefit it with a higher search engine response position. Internet has a much wider reach than all of traditional medium of communication combined. This reach can be harnessed to improve growth rate of a company.

References
  1. Gupta, Sachin, and Ankit Aggarwal. "Study of Search Engine Optimization." International Journal of Research in Engineering & Applied Sciences 2.2 (2012): 1529-1536.
  2. Godhwani, Poonam Bhagwandas. "A research paper on SEO aid in mobile website optimization." International Journal of Managment, IT and Engineering 3.6 (2013): 282-288.
  3. Soleimanian, Farhad, Marjan Mahmoodi Tabrizi, and Isa Maleki. "Search Engine Optimization based on Effective Factors of Ranking in Web Sites: A‎ Review." (2014).
  4. Silva, Nuno, and António Aguiar. "Web site optimization for search engines: An empirical study." 2014 9th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2014.
  5. Rafiq Elmansy, “Search Engine Optimization”, John willey & Sons Inc., 2013.
  6. Jennifer Grappone and Gradiva Couzin, “Search Engine Optimization: An Hour a Day”, Wiley Publishin, Inc.2006.ACKNOWLEDGMENTS
Index Terms

Computer Science
Information Sciences

Keywords

Search engine optimization search engine response position business growth hack internet marketing techniques

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