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Analysis of different Approaches of Targeted Advertisement

by Abhijeet Shingade, Adesh Atole, Piyush Galphat, Shashank Dharmadhikari, Bhushan Thakare
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International Journal of Computer Applications
Foundation of Computer Science (FCS), NY, USA
Volume 131 - Number 12
Year of Publication: 2015
Authors: Abhijeet Shingade, Adesh Atole, Piyush Galphat, Shashank Dharmadhikari, Bhushan Thakare
10.5120/ijca2015907435

Abhijeet Shingade, Adesh Atole, Piyush Galphat, Shashank Dharmadhikari, Bhushan Thakare . Analysis of different Approaches of Targeted Advertisement. International Journal of Computer Applications. 131, 12 ( December 2015), 33-38. DOI=10.5120/ijca2015907435

@article{ 10.5120/ijca2015907435,
author = { Abhijeet Shingade, Adesh Atole, Piyush Galphat, Shashank Dharmadhikari, Bhushan Thakare },
title = { Analysis of different Approaches of Targeted Advertisement },
journal = { International Journal of Computer Applications },
issue_date = { December 2015 },
volume = { 131 },
number = { 12 },
month = { December },
year = { 2015 },
issn = { 0975-8887 },
pages = { 33-38 },
numpages = {9},
url = { https://ijcaonline.org/archives/volume131/number12/23504-2015907435/ },
doi = { 10.5120/ijca2015907435 },
publisher = {Foundation of Computer Science (FCS), NY, USA},
address = {New York, USA}
}
%0 Journal Article
%1 2024-02-06T23:27:11.094704+05:30
%A Abhijeet Shingade
%A Adesh Atole
%A Piyush Galphat
%A Shashank Dharmadhikari
%A Bhushan Thakare
%T Analysis of different Approaches of Targeted Advertisement
%J International Journal of Computer Applications
%@ 0975-8887
%V 131
%N 12
%P 33-38
%D 2015
%I Foundation of Computer Science (FCS), NY, USA
Abstract

Many businesses have advertisement as their primary source of revenue. Print and Audio Visual media are on forefront in this area. In today’s technology obsessed world, advertisement also forms a major source of revenue for service providers, app developers who work on mobile platforms. Advertisement on mobile platforms differs a lot from traditional advertisement. The information available with mobile devices can be exploited to target the advertisements towards specific audience. This paper discusses various approaches for targeted advertisements. It also discusses an approach to optimize allocation of advertisements to target audience.

References
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Index Terms

Computer Science
Information Sciences

Keywords

advertiser Bayesian network mobile devices publisher targeted advertisement.

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