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Consumer Behavior Analysis through Network captures using Big Data
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 120 - Number 21 |
| Year of Publication: 2015 |
| Authors: Vishal Mehta |
10.5120/21350-3997
|
Vishal Mehta . Consumer Behavior Analysis through Network captures using Big Data. International Journal of Computer Applications. 120, 21 ( June 2015), 12-14. DOI=10.5120/21350-3997
Abstract
For any business it is crucial to listen its target audience, understand market trends and must possess the ability to predict the future of the business. But understanding the mindset of the consumer has always been challenging for the businesses. Hence to understand the requirement of its customers and market trends, companies are investing to develop a feedback platform which can help them to listen and understand their specific customer needs. In this paper we are trying to propose a design of strategy and decision making platform which can help telecom companies to zoom into the consumer needs, in making futuristic strategies and recommending tailor-made offerings to the user.
References
- Consumer behavior on ecoproduct: why consumers do not buy an ecoproduct IEEE
- Research on Consumer Behavior Influenced by ICT Using Structural Equation Model IEEE
- Classification of Consumer Behavior Using Functional Link Artificial Neural Network, F. IEEE
- A qualitative study in consumer behavior of Skype internet phone IEEE.
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