The week's pick
Reseach Article
A Distance-Based Approach for Mining Changes in Purchase Behavior in Retail Sale
| International Journal of Computer Applications |
| Foundation of Computer Science (FCS), NY, USA |
| Volume 1 - Number 5 |
| Year of Publication: 2010 |
| Authors: Pradip Kumar Bala |
10.5120/122-237
|
Pradip Kumar Bala . A Distance-Based Approach for Mining Changes in Purchase Behavior in Retail Sale. International Journal of Computer Applications. 1, 5 ( February 2010), 60-64. DOI=10.5120/122-237
Abstract
The research paper proposes the relevance of a distance-based approach for change mining and suggests a technique for distance-based change mining. Change mining gives an insight to the retailers on the changing purchase behavior of the shoppers. The research makes an attempt to account for the distance between the attribute-values within a feature of the customer-profile while measuring the similarity between two patterns.
References
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- Liu, B., & Hsu, W. (1996). Post-analysis of learned rules. Proceedings of the Thirteenth National Conference on KDD (PAKDD), 220-232.
- Padmanabhan, B., & Tuzhilin (1999). Unexpectedness as a measure of interestingness in knowledge discovery. Decision Support Systems, 27, 303-318.
- Song, H.S., Kim, J.K., & Kim, S.H. (2001). Mining the change of customer behavior in an internet shopping mall. Expert System with Applications, 21(3), 157-168.
- Chen, M.C., Chiu, A.L., & Chang, H.H. (2005). Mining changes in customer behavior in retail marketing. Expert System with Applications, 28, 773-781.
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